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Case Solution
Pepsi-Cola United Kingdom (B)
Pedigree Growth Strategy (B)
Poland Spring Bottling Corp.
Dewar's (A): Brand Repositioning in the 1990s
Altoids
Frito-Lay, Inc.: Grandma's
Terry's Group: Designing Novelty Chocolates, Epilogue
WineInStyle
Interview with Christine Day--Starbucks, Video
U.S. Retail Coffee Market (C)
Penfolds
Yellow Tail Wines: Breakaway Product Positioning
Kikkoman Corp.: Consumer Focused Innovation
SADAFCO
Pizza Public Co. Ltd., Thailand (E)
General Foods: Opportunities in the Dog Food Market
Airpork - From Zero to Hero: What Next?
Demarketing Soda in New York City
Quaker Oat's Oatmeal Division
PepsiCo India: Performance with Purpose
ChateauOnline
McDowell's Vintage Classic Premium Whisky
GlaxoSmithKline in China (A)
Marketing at Wachtell, Lipton, Rosen & Katz
Electoral Gold and Silver: Obama Versus Romney 2012
Marketing New York City
Safe Water Network in India
NASA After Challenger: Restoring an Image
Foundation for International Development Assistance/Productive Cooperatives Haiti: Increasing Organizational Capacity
The Motor City: Rebuilding Detroit's Image Post-bankruptcy
Decision-making at A-Cat Corp.
ParticipACTION: A Social Marketing Challenge to Halt Canada's Obesity Epidemic
TrueCar: Transforming The Car Buying Experience
The 2012 Republican Presidential Primaries
Onergy: Developing a Social Entrepreneurship Start-up Brand
Go Red For Women: Raising Heart Health Awareness
A Public Relations Campaign for Rwanda
Veracity Worldwide in Syria: Assessing Political Risk in a Volatile Environment
Who Killed Bhavani Manjula?--A Story of Microfinance in Andhra Pradesh (B)
Massachusetts Pay-for-Success Contracts: Reducing Juvenile and Young Adult Recidivism
To Be or Not To Be? A Case for Human Cloning
Can Facebook Save Our Furry Friends?
Aravind Eye Hospital, Madurai, India: In Service for Sight
Colgate-Palmolive Co.: The Precision Toothbrush
Carolinas HealthCare System: Consumer Analytics
Making stickK Stick: The Business of Behavioral Economics
Vocera Communications (B)
Nutricia Middle East: Measuring Sales Force Effectiveness
Med-Mart: Transitioning the Business Model (C)
Vistakon: 1 Day Acuvue Disposable Contact Lenses
Asclepius Consulting: The Sales Force Dilemma
Invisalign: Orthodontics Unwired
Circle Gastroenterology Products (B)
ACHAP (African Comprehensive HIV/AIDS Partnerships): The Merck/Gates Initiative in Botswana
Himalaya Herbal Toothpaste: Category and Brand Involvement in an Emerging Market
Forecasting Denosumab
Becton Dickinson & Co.: VACUTAINER Systems Division, Spanish Version
Vision 2020: Takeda and the Vaccine Business
Royal Caribbean Cruises Ltd.: Safety, Environment and Health
Becton Dickinson Division: Marketing Organization, Spanish Version
Health Insurance to the Base of the Pyramid
Vicks Health Care Division: Project Scorpio (B)
Vicks Health Care Division: Project Scorpio (D)
Executive Health Group
Beijing Toronto International Hospital
23andMe: Genetic Testing for Consumers (B)
Glade - Nature's Scents, Spanish Version
Healthcare Destinations in Asia
Aravind Eye Hospital 2000: Still in Service for Sight
Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches
Amicon Corp. (A)
Healing Through Humour: Mixing Mental Health, Comedy and Business
Bausch & Lomb: Regional Organization
Medtronic: Patient Management Initiative (B)
23andMe: Genetic Testing For Consumers (A)
Dana-Farber Cancer Institute: Development Strategy
Vicks Health Care Division: Project Scorpio (B1)
Vaxess Technologies, Inc.
CVS: The Web Strategy, Spanish Version
Roche and Tamiflu: Doing Business in the Shadow of Pandemic
Sy.Med Development, Inc.
Pharma Talent: Paying Sales Force Bonuses Within a Fixed Budget
Vicks Health Care Division: Project Scorpio (A)
American Well: The Doctor Will E-See You Now
MRT Micro: The CardioScope
GlaxoSmithKline in China (C)
Changing Corporate Identity: The Case of a Regional Hospital, Epilogue
Amicon Corp. (C)
Vicks Health Care Division: Project Scorpio (C), Spanish Version
Amicon Corp. (B)
LifeSpan Inc.: Abbott Northwestern Hospital
Tengion: Bringing Regenerative Medicine to Life
GlaxoSmithKline in China (B)
Planned Parenthood Federation of America (B)
Thrive or Revive? The Kaiser Permanente "Thrive" Marketing Programs
New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign
Promoting Healthcare Tourism in India
Medtronic: Patient Management Initiative (A)
Building a Strong Services Brand: Lessons from Mayo Clinic
MedSim
Ring Medical
Canadian Blood Services
Uptake of Malaria Rapid Diagnostic Tests
Cardinal Health (A): The Medicine Shoppe Acquisition
PacifiCare's African American Health Solutions (AAHS)
Med-Mart: Transitioning the Business Model (B)
ePhysician
Population Services International: The Social Marketing Project in Bangladesh, Chinese Version
Babeeze in Arms Doula Centre
Access Health CT: Marketing Affordable Care (A)
Kendall-Vetmat
Abiomed and the AbioCor Clinical Trials (B)
SKOLAR, M.D.: Is There a Business for Web-Based Information for Doctors?
Merck: Global Health and Access to Medicines
Genzyme: The Renvela Launch Decision
Changing Corporate Identity: The Case of a Regional Hospital
Population Services International: The Social Marketing Project in Bangladesh (Abridged)
Planned Parenthood Federation of America (A)
Pearle Vision: Clearly Different?
3M Chile: Health Care Products (A)
CFW Clinics in Kenya: To Profit or Not for Profit
Beth Israel Hospital, Boston
Health Care Center for the Homeless: Changing with the Times
Planned Parenthood Federation of America (C)
Ekohealth: Developing Price Structures
A Defense of Direct-to-Consumer Prescription Drug Advertising
Maitri AIDS Hospice
Global Healthcare Exchange Canada: Trade Exchange Adoption
Rosewood Hotels and Resorts: Branding to Increase Customer Profitability and Lifetime Value
McDonald's Russia: Managing a Crisis
elBulli: The Taste of Innovation
Reed Supermarkets: A New Wave of Competitors
Trouble Brews at Starbucks
Ruth's Chris: The High Stakes of International Expansion
Hilton HHonors Worldwide: Loyalty Wars
Barilla Pasta: A Company In Hot Water
Retail Relay (C)
"Our Beer Print": Brewing Corporate Responsibility at Molson Coors
Lay's Potato Chips in Hungary (B1): Promotion Activity and Results
Coop: Market Research
Morgan's Rock Hacienda & Ecolodge
Terra Bite Lounge: Pay What You Want Cafe
Lay's Potato Chips in Hungary (B2): Long-Term Effects of Promotions
Rwanda Backpackers
Dunkin' Donuts (E): 1988 Distribution Strategies, Spanish Version
Waltraud Ziervogel at Konnopke's Imbiss: Re-inventing a Berlin icon
Pizza Hut, Inc.
Managing Online Reviews on TripAdvisor, Portuguese Version
Too Chicken to Convert? A Chick-Fil-A Dilemma
Lay's Potato Chips in Hungary (C): The Second 'Money in the Bag' Promotion
McDonald's: The Arch Deluxe Launch
Just Us! Coffee Roasters Co-op - Coffeehouse Division Marketing Plan
Taj Hotels, Resorts and Palaces
McDonald's: Profile on Its Rise, Descent, and Return
Onefinestay: Building a Luxury Experience in the Sharing Economy
Best Western International: One Global Brand
Mountain Dew: The Most Racist Soft-drink Commercial in History?
McDonald's, Chinese Version
Lay's Potato Chips in Hungary (A): Creating Awareness and Building Brand Image at Product Launch
McDonald's China: The Expired Meat Scandal
Zero-Fee Tours: An Irresistible Bargain or a Sinkhole?
Taco Bell: A Mexican-Inspired Restaurant in India
Inside your social media ring: How to optimize online corporate reputation
Hotel Perennial
Rhine Garden Holdings Co. Ltd: The Next Strategic Move
Lake Superior Lodge: It's Not Always About
The Eleganzia Group
McDonald's and the Environment (A)
Sunripe Marketplace: A Private Label Strategy
Marble Slab Creamery: A Grand Occasion
In-N-Out Burger
McDonald's 55 Cent Promotion
McDonald's and the Hotel Industry
Rohm and Haas (A): New Product Marketing Strategy
Procter & Gamble Europe: Vizir Launch
Aqualisa Quartz: Simply a Better Shower
KONE: The MonoSpace Launch in Germany
Xiameter: The Past and Future of a "Disruptive Innovation"
Sealed Air Corporation
Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)
Soren Chemical: Why is the New Swimming Pool Product Sinking? (Brief Case)
Clique Pens: The Writing Implements Division of U.S. Home
Burberry in 2014
Fortis Industries, Inc. (A)
Tesla Motors: Burning Up the Road to Market Domination or Doom
StepSmart Fitness
Fortis Industries, Inc. (B)
Wilkins, A Zurn Company: Demand Forecasting
Fortis Industries, Inc. (C)
CleanSpritz
Dove Real Beauty Sketches Campaign
Cumberland Metal Industries (A): Model Year 1978 Negotiations with Beta Motors
Cumberland Metal Industries (B): Model Year 1978 Results with Beta Motors
Atlas Copco (A): Gaining and Building Distribution Channels, Spanish Version
Cumberland Metal Industries (C): Model Year 1979 Negotiations with Beta Motors
B2B Brand Architecture
Great American Knitting Mills: Gold Toe Socks
Harper Chemical Co., Inc.
Royal DSM (A): Creating a Chief Marketing Officer (CMO) Position in a B2B Firm
Signode Industries, Inc. (C), Spanish Version
Akzo Nobel UK: Managing the Brand Portfolio
PMC-Sierra, Inc.
Forus Health: Crossing the Disruptive Product Chasm
NetApp
Cumberland Metal Industries (D): Model Year 1979 Results with Beta Motors
Norton Co. (A)
Fortis Industries, Inc. (D), Spanish Version
Spectrum Brands, Inc.--The Sales Force Dilemma
Harper Chemical Co., Inc., Addendum
Henkel Corp. (A)
Signode Industries, Inc. (A), Spanish Version
Tyler Abrasives, Inc.
Beijing Xiaomi Technology Co.: Growth Via Online Channels
Fabtek (A), Spanish Version
Royal DSM (B): The Challenge of Establishing the Corporate Marketing Function
d.light Design: Marketing Channel Strategies in India
Signode Industries, Inc. (D), Spanish Version
Lenovo: Building a Global Brand, Spanish Version
Dolby Laboratories, Inc.
Office Supplies for Entertainment World (A)
Zucamor S.A.: Global Competition in Argentina, Spanish Version
Tiger-Tread, Spanish Version
Industrial Distribution Systems
Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)
Amana Microwave Ovens
Carrier Corporation: The Future of R410A
Porsche: Harnessing Social Media
In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma, Spanish Version
An Entrepreneur's New Product Development Journey
Dendrite International (A) (Condensed)
Boise Automation Canada Ltd.: The Lost Order at Northern Paper
Should Kellogg's Launch Gluten-Free Products in India?
Henkel Corp. (B)
Singapore Metals Limited, Chinese Version
Ti-Tech (B)
Mason Instrument, Inc.--1986 (A): Electronics Guidance System for the Cherokee Missile
SomPack: If You Can't Beat Them, Join Them?
FreeMarkets OnLine
Procter & Gamble Co.: Lenor Refill Package
Vietnam: Market Entry Decisions
Parkin Laboratories: Sales Target Dilemma
Office Supplies for Entertainment World (B)
SC Johnson: Planning Coupon Promotions
Charlestown Chemical, Inc.
Signode Industries, Inc. (B), Spanish Version
SC Johnson and the Greenlist Backlash
Orchard Supply Hardware Stores
Ford Motor Co.: The Product Warranty Program (A)
PANELpro
Minolta Camera Co. Ltd.
Du Pont Teflon: China Brand Strategy
Ti-Tech (A)
Kinko's, Spanish Version
Lassonde Industries versus Olivia's Oasis Inc.
Bluefin Labs: The Acquisition by Twitter
Motor Trike: Building A Brand Community
The Tata Nano: The People's Car (B)
Ingersoll-Rand (A): Managing Multiple Channels--1985
Parkin Laboratories: Sales Force Effectiveness
Pepsi Canada: The Pepsi Refresh Project
British Columbia Box Limited (Revised)
F.P. Journe: Continuing the Tradition of Haute Horology Excellence
Loctite Corp.: International Distribution, Spanish Version
21-Speed Gizmos, Inc.
Loctite Corp.: Industrial Products Group, Spanish Version
Introduction of FM Radio (C): The Empires Strike Back
National Chemical Corp.: Tiger-Tread
Amazon in 2016
The Fashion Channel
TripAdvisor
The New York Times Paywall
The Impact Of Digital Technologies On The Paid Content Market: Examining the Netflix Paradigm
Online Marketing at Big Skinny
MRC's House of Cards
Hulu: An Evil Plot to Destroy the World?
Buzz Marketing for Movies
Comcast Corp.
Communispace, Spanish Version
Trome: News for the Base of the Pyramid
Capital
Pricing Telecom Licences in India
Slanket: Responding to Snuggie's Market Entry
USA TODAY Online, Spanish Version
BBC America Showreel, Fall 2007, Video Supplement
Fox News: Competing to Deliver the News
New Technologies, New Markets: The Launch of Hongkong Telecom's Video-on-Demand
Radiohead: Music at Your Own Price (A), Spanish Version
WFNX-107.7 FM and Boston's Radio Wars
YouTube: Time to Charge Users?
Reverend Musical Instruments: Playing a Different Tune (A)
State-Record Newspaper: The CyberState Edition (A)
XM Satellite Radio (C): The Next Generation of Radio Receivers
Business Systems Group and the Triathlon Sponsorship Question
Monocle
El Diablo: The Corner Cleaner Affair
It's a New Day: Microsoft's Office 2007 Launch Campaign
TV Guide (A)
Nettwerk: Digital Marketing in the Music Industry, Spanish Version
Sunbeam Television (B)
TiVo, Chinese Version
WE Marketing Group: Building a Global Marketing and Communication Company in China
Media Planning for Pfeifer's Fine Olive Oil
Sony PlayStation 3: Game Over?
Netflix: Pricing Decision 2011
Freeport Studio
The Britney Spears Universe: Social Media and Viral Marketing at its Best
HCL Beanstalk: All-in-One Desktop Re-Launch
Backchannelmedia: Making Television 'Clickable'
dpms. - The Price of Earned Media
Introduction of FM Radio (A): Finally, A
Obama versus Clinton: The YouTube Primary
Managing Multi-Media Audiences at WHDH (Boston)
KP Media (A): Building a Media Empire in Ukraine
Rogers Communications, Inc.: The Wave
Demand Media
Xerox: Book-In-Time, Spanish Version
The Cheezburger Network
Reverend Musical Instruments: Playing a Different Tune (B)
Repositioning Royco Minute Soup: Evaluating a Word-of-Mouth Campaign
XM Satellite Radio (A)
Cable News Network
Sony Ericsson: Marketing the Next Music Phone
The Peppers and Rogers Group
Zenith: Marketing Research for High Definition Television (HDTV)
Marketing James Patterson
Harlequin Romances--Poland (B)
Polygram Classics
Marketing Communications
Growing the Mamas & Papas Brand
iTV: Marketing Interactive Services
Martha Stewart Living Omnimedia (A)
Harlequin Romances--Poland (A)
TripAdvisor, Video
Reverend Musical Instruments: Playing a Different Tune (C)
Imedia Corp.: The Pricing Decision
TV Guide (B)
Introduction of FM Radio (B): FM Takes to the Air
MediaMath: Positioning a Real-Time Interface for Online Media Planning & Buying
Avalon Information Services, Inc.
Cineplex Entertainment: The Loyalty Program
Blogging at BzzAgent
Conceptual Models of How Advertising Works to Persuade Individuals
Sunbeam Television (A)
Customer Segmentation and Business Model Evolution at Unbounce
TV Guide (C)
Managing the Copy-Testing Process
What's the Deal with LivingSocial?
PROPECIA: Helping Make Hair Loss History
Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)
Cabot Pharmaceuticals, Inc.
Eli Lilly: Developing Cymbalta
Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug
Healthymagination at GE Healthcare Systems
Johnson & Johnson: The Tylenol Tragedy
Product Team Cialis: Getting Ready to Market
Kramer Pharmaceuticals, Inc., Spanish Version
NICE or Nasty? Access and Reimbursement of Multiple Sclerosis Medicines in the UK
Circle Gastroenterology Products (A)
Marketing Strategies in the Competition between Branded and Generic Antibiotics (B): Augmentin in 2002
Scopie's Enlarged Gland Shrinker
SmithKline Consumer Products: The Contac Relaunch
PatientsLikeMe: An Online Community of Patients
Monsanto and Intellectual Property
Ranbaxy Laboratories Limited: At the Crossroads
BOC Group: Ohmeda (B), Spanish Version
GE Healthcare India (C): The Commercial Innovation Imperative
Monsanto Europe: Monsanto Introduces GMOs to Europe with Unexpected Results
Becton Dickinson & Co.: VACUTAINER Systems Division (Condensed), Spanish Version
Mediquip S.A.
Becton Dickinson & Co.: Multidivisional Marketing Programs
BOC Group: Ohmeda (A)
Millipore Background Note
Warner-Lambert Ireland: Niconil, Spanish Version
Syntex Laboratories (B)
Pfizer and AstraZeneca: Marketing an Acquisition (A)
Syntex Laboratories (A)
New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Zeneca's Direct-to-Consumer Advertising of Nolvadex (R)
Zantac (B)
Myriad and OncorMed and the Marketing of the First Genetic Tests for Breast Cancer Susceptibility
The PCDA Project of Doctors Without Borders-Spain, Spanish Version
Pepcid AC: Racing to the OTC Market, Spanish Version
Cooper Pharmaceuticals, Inc., Spanish Version
Gilead Sciences, Inc.: Access Program
Cipla, Portuguese Version
Puritan Drug Co.
Bayer AG (A)
Marketing Strategies in the Competition between Branded and Generic Antibiotics (A): Clamoxyl in 1996
Vicks Health Care Division: Project Scorpio (C), Student Assignment
Developing and Marketing a Blockbuster Drug: Lessons from Eli Lilly's Experience with Prozac
Zantac (A)
Merck: Pricing Gardasil
Gilead: Hepatitis C Access Strategy (B)
Astra/Merck Group
Do Firms with Unique Competencies Have Special Obligations?
Zithromax Z-Pak and the "Biaxin BBQ" (B)
Zithromax Z-Pak and the "Biaxin BBQ" (A)
Westchester Industries: Medical Therapy Division
CIBA-GEIGY Pharmaceuticals: Pharma International
Shaklee Corporation: Corporate Social Responsibility
Medi-Cult: Pricing a Radical Innovation
Dendrite International
Marketing Antidepressants: Prozac and Paxil, Spanish Version
3M Chile: Health Care Products (B)
ZS Associates: Sales Force Sizing
Med-Mart: Transitioning the Business Model (A)
Fighting AIDS and Pricing Drugs
Pharmaceutical Switching
Nin Jiom: Selling Traditional Chinese Medicine in Modern Hong Kong
Pfizer and AstraZeneca: Marketing an Acquisition (B)
MedImmune: FluMist Introduction
Mindray Medical International Limited: Going Global from China
I've Got Rhythm: Selling Cardiac Rhythm Management Devices
GE Healthcare India (B): The Product Innovation Journey
Cialis Lifecycle Management: Lilly's BPH Dilemma
Merck-Medco: Vertical Integration in the Pharmaceutical Industry
Gilead: Hepatitis-C Access Strategy (A)
Population Services International: The Social Marketing Project in Bangladesh, Video
Glaxo and Zantac: The Life, Times, and Near Death of the World's Best-Selling Drug
Synthes
Terumo (A)
Hikma Pharmaceuticals (A)
Examining the Adoption of Drug-Eluting Stents
Philips Healthcare Latin America
Hewlett-Packard Imaging Systems Division: Sonos 100 C/F Introduction
FormPrint Ortho500, Spanish Version
Eli Lilly: Xigris (A)
GE Healthcare India (A): The Marketing Challenge of Low-Resource Customers
Johnson & Johnson: The Promotion of Wellness
Bayer AG (B)
Biopure Corp.
Medicines Co.
J.C. Penney's "Fair and Square" Strategy (Abridged)
Siebel Systems: Anatomy of a Sale, Part 2
Multichannel Marketing: Mindset and Program Development
Grey China
Salesforce.com: The Evolution of Marketing Systems
Carlyle Japan (C)
MMI Product Placement, Inc.
VirtualChina.com: The Building of a Virtual Community
ThoughtWorks (A): Targeting and Positioning Basics for a Services Firm
Bayside
Marketing at Bain & Co.
Guru.com
Google Advertising
Abgenix and the XenoMouse
Wipro: Building a Global B-2-B Brand
Biocon: Launching a New Cancer Drug in India
Henderson Bas
Carlyle Japan (A)
Infosys Technologies Ltd.: Growing Share of a Customer's Business
Hale and Dorr (A)
Mahindra "Rise": A Brand Architecture Decision
Should I Advertise on the Interstate?
Infosys: The Challenge of Global Branding
Agilent Technologies
Capital One: Launching a Mass Media Campaign
OfficeTiger
Why Pass on Viral Messages? Because They Connect Emotionally
Hale and Dorr (B), Spanish Version
Microsoft Corp.: Branding and Positioning .NET
Genomic Health: Launching a Paradigm Shift...and an Innovative New Test
Siebel Systems: Anatomy of a Sale, Part 3, Portuguese Version
Eli Lilly: Xigris (B)
ENSR International, Spanish Version
Filene's Basement: Inside a Fired Customer's Relationship
Verne Global: Building a Green Data Center in Iceland
Marshalls International, Inc.
Marketing the "$100 Laptop" (A)
ThoughtWorks (B)
Shanghai COS Software Ltd.
Security Capital Pacific Trust: A Case for Branding
Le Cerf de Tremblant
Pricing and Partnership at Zillow, Inc.
Olympic Rent-A-Car U.S.: Customer Loyalty Battles, Spanish Version
Bridges Ventures
Creating a Luxury Experience at Value Retail
Hertz Corp.: Guaranteed Pricing
Costa Poulopoulos and Mary Johnson - Realtors
Filene's Basement
Sephora Direct: Investing in Social Media, Video, and Mobile
Dove: Evolution of a Brand
Clean Edge Razor: Splitting Hairs in Product Positioning
Rodan + Fields Dermatologists
IKEA Invades America
Kingsford Charcoal
J.C. Penney's "Fair and Square" Pricing Strategy
Altius Golf and the Fighter Brand
Burberry
L'Oreal: Global Brand, Local Knowledge
Birth of the Swatch
Abercrombie & Fitch: Is It Unethical To Be Exclusive?
EILEEN FISHER: Repositioning the Brand
Harrington Collection: Sizing Up the Active-Wear Market
Boots: Hair-Care Sales Promotion
Black & Decker Corp. (A): Power Tools Division
NASCAR: Leading a Marketing Transformation in a Time of Crisis
Nike Football: World Cup 2010 South Africa
CDK Digital Marketing: Addressing Channel Conflict with Data Analytics
Land Rover North America, Inc.
The Swatch Group
SCI Ontario: Achieving, Measuring and Communicating Strategic Success
Stella McCartney
UnME Jeans: Branding in Web 2.0
Parfums Cacharel de L'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand
Xbox One
Kate Spade New York: Will Expansion Deepen or Dilute the Brand?
L'Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai
Walmart: From China to India
Apple Stores
Tanpin Kanri: Retail Practice at Seven-Eleven Japan
Arrow Electronics, Inc.
Wacky Webster's TV & Home Audio
Canadian Tire: Selecting a Social Marketing Program
Black & Decker Corp. (C): "Operation Sudden Impact" Results--1992-94, Spanish Version
L'eggs Products, Inc. (Condensed), Spanish Version
Goldlion: Winning over Hong Kong's Hip Generation
Staples, Inc., Spanish Version
LEGO® Products: Building Customer Communities Through Technology
Yue Yuen Industrial (Holdings) Limited (B): Site Selection
Eddie Bauer, Inc.
MercadoLibre.com
Alloy.com: Marketing to Generation Y
Entrepreneurial Sales Strategies: Namaste Laboratories Pursues New Markets for Hair Care Products
Whirlpool's Roadmap in China: 2004
Retail Promotional Pricing: When Is a Sale Really a Sale? (A)
Groupon, Spanish Version
Maybelline Inc.: About Face
GOME Electrical Appliances Holding Limited: The "Tuangou" Challenge
Alliance Grain Traders Inc.: Moving Up the Value Chain (B)
Shoppers Stop - Targeting the Young
Reputation in Online Auctions: The Market for Trust
Ajanta Packaging
MicroFridge: The Concept, Chinese Version
Goldieblox: Toy Company and Copyright Infringement
Hasbro Games: POX (A)
Rana Plaza: Workplace Safety in Bangladesh (A)
Fisher-Price Toys, Inc.
Boosting Boost: Charting Growth Opportunities
L'Oreal of Paris: Bringing "Class to Mass" with Plenitude, Spanish Version
Network Technology and the Role of Intermediaries
Supermercados Disco: Regional Strategy, Spanish Version
Pricing and Market Making on the Internet, Spanish Version
Shanghai Jahwa: Liushen Shower Cream (A)
Retail Promotional Pricing: When Is a Sale Really a Sale? (B)
Levi Strauss Canada Holding an Ember: The GWG (R) Brand
Addons: Targeting Impulse
Jill's Table: Digitizing a Retail Legacy
Note on Store Location
AmorePacific
Reinventing Retail: ShopRunner's Network Bet
Seiko Watch Corporation: Moving Upmarket
Alliance Grain Traders Inc.: Moving Up the Value Chain (A)
Nissan Motor Co., Ltd. (A): The Hakone Pilot
Direct Product Profitability at Hannaford Brothers Co.
Lou Pritchett: Negotiating the P&G Relationship with Wal-Mart, Spanish Version
Herborist: A Chinese Personal Care Brand Goes Abroad
Designs by Kate: The Power of Direct Sales
Onsale, Inc.
J. C. Penney: Activist Investors and the Rise and Fall of Ron Johnson
Sa Sa Cosmetics
Johnson Wax: Enhance (A), Spanish Version
Priceline.com: Name Your Own Price, Spanish Version
Purchase Precedes Trust in Retailer
Procter & Gamble Canada (A): The Febreze Decision
MEM Co., Inc.
Avon.com (A), Spanish Version
Grasse Fragrances SA
Pricing Strategy at Officenet Staples, Spanish Version
Petite Playthings, Inc.--1984 (B)
Midway: Licensing Distributing and Building Brands in China
Talbots
Finding Sustainable Profitability in Electronic Commerce
OfficePro (C)
Paul Frank and Native American Stereotypes: A Case of Misappropriation
Claiborne Asks Web Surfers to Name New Line
Rana Plaza: Workplace Safety in Bangladesh (B)
Value Pricing at Procter & Gamble (A)
David E. White: Executive Direct Line
Procter & Gamble Co. (A)
Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly
Lululemon Athletica Inc. - Moving Forward With Humility
Selling CFLs at Wal-Mart
Victoria's Secret: Revitalizing a Seductive Brand
Best Buy
Reebok Cool
Ssangyong Corp.
Home Depot and Interconnected Retail
EDB and Friends: Reviving a Mature Brand through Interactive Online Marketing
Modi-Revlon
Click-and-Mortar SMEs: Attracting customers to your website
Shanghai Jahwa: Liushen Shower Cream (B)
Living.Dupont.ca: Virtual Business, Real Money
Office Depot, Inc.: Business Transformation (B)
Optima Business Group: Leveraging Information Technology for Salesforce Enablement
A Lead User Template: Unlocking the Value of PWD
Personal Shoppers at Sears: The Elf Initiative
Lululemon Athletica's Product, Employee and Public Relations Issues
Green Hills Market Loyalty Program
Amway Japan Ltd.
Planet Reebok (A)
RadioShack, Spanish Version
Yue Yuen Industrial (Holdings) Limited: (A) Making 200 Million Pair of Shoes a Year and Growing
The Piercer
Nissan Motor Co., Ltd. (B): The Hakone Pilot
Neiman Marcus (B)
Sociable Labs C
Food Distribution in Russia: The Harris Group and the LUX Store
Target Stores: Strategic Brand Alliance Exercise
Jamestown Co., Spanish Version
Reebok International Ltd., Spanish Version
Advertising Experiments at the Ohio Art Company
Automobile Retailing in the U.S.
Tom Muccio: Negotiating the P&G Relationship with Wal-Mart, (B)
Canada Goose Inc.: At a Retail Crossroads
Neiman Marcus (A)
VerticalNet (www.verticalnet.com)
Tesco's Virtual Store: From South Korea to the United Kingdom
Toyplace Production (Hong Kong) Ltd.
Geox: Breathing Innovation into Shoes
Himalaya Drug Company: Repositioning an Herbal Soap
Black & Decker Corp.: Household Products Group, Brand Transition
Autobytel.com, Spanish Version
J.C. Penney's 'Fair and Square' Strategy (B): Out with the New, In with the Old
Fenix: Diversified Niche Marketing in the Lifestyle Business
Black & Decker Corp.: Spacemaker Plus Coffeemaker (B)
Nike Football: World Cup 2010 (B)
Milford Industries (C)
Mauboussin
Private Label Movement
Carter Automotive Group
Overview of the Japanese Apparel Market
Retail Expansion Strategies
Researching and Monitoring Consumer Markets
Sony PlayStation2 (A), Spanish Version
Andrew Sullivan and Faraway Ltd (C): Anthony Pierce of John Lewis
Freemium Pricing at Dropbox, Portuguese Version
Market Stretch
Marsh Supermarkets, Inc. (A): The Marsh Super Study, Spanish Version
Gillette Indonesia, Spanish Version
NFL UK
Event Sponsorship and Ambush Marketing: Lessons from the Beijing Olympics
Li Ning--Anything is Possible
Callaway Golf Co.
Cabo San Viejo: Rewarding Loyalty
L.L. Bean, Inc.: Corporate Strategy
Callaway Golf Canada: The Mobile Performance Team
NASCAR: Leading a Marketing Transformation in a Time of Crisis - Spanish Translation, Spanish Version
Imaginarium
Nipissing University Varsity Hockey - If We Build It, Will They Come?
HubSpot: Inbound Marketing and Web 2.0
Inside Intel Inside
Showrooming at Best Buy
Cisco Systems: Launching the ASR 1000 Series Router Using Social Media Marketing
Documentum, Inc.
Scalix Corp.: The Evolution of a Sales Model
Federated Industries (A), Spanish Version
Centra Software, Portuguese Version
Intuit QuickBooks
Quick Growth at QlikTech
Precise Software Solutions
Reversing the AMD Fusion Launch
Kimura K.K.: Can This Customer Be Saved?
Megawheels Inc.
Electrohome (A): Projection Systems Division
Hewlett-Packard: Manufacturing Productivity Division (C)
VMWare Cloud Foundry
Browser Wars: Microsoft Versus Netscape
Creating Emotions via B2C Websites
Advanced Visual Systems
LG Electronics Canada, Inc. - The Watch Phone
Aladdin Knowledge Systems
OfficePro (A)
Lotus Development Corp. Channel Choice: Direct vs. Distribution, Spanish Version
Nanda Home: Preparing for Life After Clocky
Lawford Electric Co.
Placing Trust at the Center of Your Internet Strategy
beenz.com: Building "The Web's Currency" Into a Global Business
Intel Corp.: Going into OverDrive
Time, Attention, Authenticity and Consumer Benefits of the Web
Z Corp.
MathSoft, Inc. (A)
Walt Disney Internet Group Japan's Dimo Project
SaleSoft, Inc. (A)
MSA: The Software Company--Planning the AMAPs Product Line
Comergent Technologies Inc.: Enterprise E-Commerce
Millipore Corporate Strategy
Augat Electronics, Inc.
Kana Communications
Social Media: The New Hybrid Element of the Promotion Mix
Meteor Solutions: Measuring the Value of Social Media Marketing
Beck Taxi
Teradyne, Inc.--1979: Semiconductor Test Division (B)
Xerox Corp.: The Customer Satisfaction Program, Spanish Version
Millipore New Product Commercialization: A Tale of Two New Products
Xbox Launch in Korea
BizRate.com
12Snap* (Germany, UK, Italy): From B2C Mobile Retailing to B2B Mobile Marketing
Trilogy Corp.: Customer Value-Based Pricing
Clust.com: Dream More and Pay Less
Computervision-Japan (A)
Manac Systems International Ltd.
Sony AIBO: The World's First Entertainment Robot, Spanish Version
Blogging: A New Play in Your Marketing Game Plan
Green Marketing at Rank Xerox
Hewlett-Packard: Manufacturing Productivity Division (B)
Xerox Corp.: The Customer Satisfaction Program (A)
Clearion Software
VERITAS 1999 (A): Integrating Sales Forces
Microsoft Corp.: The Introduction of Microsoft Works
Hewlett-Packard: Manufacturing Productivity Division (A)
Jeff Bezos and Amazon.com
Virgin Mobile USA: Pricing for the Very First Time
SpaceDisk, Inc: Marketing a Global Distributed Application Platform on the Internet
Avaya (A)
Omnitel Pronto Italia, Spanish Version
Telezoo (A): Feast or Famine?
Northern Telecom (A): Greenwich Investment Proposal (Condensed)
NTT DoCoMo: Marketing i-mode
Voice Mail Around the World
Avaya (B)
Northern Telecom (C): Norstar Is Born
Avaya (C): Implementing Demand Generation in Brazil
Northern Telecom (A): Greenwich Investment Proposal, Spanish Version
E.T. Phone Home, Inc.: Forecasting Business Demand
MCI Vision (C)
Breaking with the Past?: Four Examples of Product Change
Tellme Networks
Go Mobile
AT&T USADirect In-Language Service: India
Northern Telecom (B)
Northern Telecom (B): The Norstar Launch, Spanish Version
Make Yourself Heard: Ericsson's Global Brand Campaign
MCI Vision (B)
Avaya (D): Early Results of Demand Generation
Northern Telecom (A): AdVantage & DisadVantage
MCI Vision (A)
Motorola Wireless Data Group: The Envoy
SUNDAY Communications Ltd.: A Marketing Strategy for a Wireless Future
Nokia's Bridge Program: Outcome and Results (B)
Telezoo (B): Feast or Famine?
Gaming the Gamers: Using Experience Maps to Develop Revenue-Generating Insights
"Do It Show": A New Mobile Communications Service in Korea
Nokia's Bridge Program: Redesigning Layoffs (A)
Alcatel Access Systems Division (B): Building for the Future
Orbital Sciences Corp.: ORBCOMM
American Mobile Satellite Corp.
Customer Value Measurement at Nortel Networks--Optical Networks Division
Iridium Global Satellite Phone System: Lost in Space?
Mobile Banking for the Unbanked
Alcatel Access Systems Division (C): The Virtual Company - ADSL
MCI Vision (A) (Condensed)
MCI Communications Corp.: National Accounts Program (Condensed)
Go Mobile: The Phirbol Franchise
Alcatel Access Systems Division (A): Lessons from the Past
ROLM: The SIGMA Introduction
Turning Copper into Gold: Bharti Airtel's Fixed-Line Service in India
Avaya (A): How to Go to Market?
Grey Worldwide: Strategic Repositioning Through CRM
GetConnected.com
Creating a Corporate Identity for a $20 Billion Start-up: Lucent Technologies
Uber Pricing Strategies and Marketing Communications
Maersk Line: B2B Social Media - "It's Communication, Not Marketing"
Sales Force Integration at FedEx (A)
Bombardier and Alstom: The Acela Express
Federal Express (B)
Germania Fluggesellschaft mbH (B)
Federal Express (A)
DHL Worldwide Express
Ludhiana City Bus Services Limited: Pricing for Profits
United Airlines and Captain Denny Flanagan
East Central Ohio Freight
Ford Windstar
FedEx and UPS-The War Continues
Customization at BMW
Federal Express (C)
Santa Fe Relocation Services: Regional Brand Management
Cunard Line Ltd.: Managing Integrated Marketing Communications
The Wild Salmon Center
A New Look at Faith-Based Marketing: The Global Halal Market
Paper Boat Beverage: Branding Delightful Nostalgia
Bimbra 4x4: The Growth Dilemma
HCL Technologies: Pushing the Billion-Dollar Website
Angie's List: Ratings Pioneer Turns 20
Xiamen Airlines: Bracing for Impact
Blue Origin, NASA, and New Space (A)
Sentient Jet: The Uber of Private Jets
Singapore Airlines: Premium Goes Multi-Brand
Pete & Gerry's
ReTain: Managing Growth and Market Share
The Promise of Agriculture in the Republic of Cuba
Channel Change at the BIG PASTURE in Inner Mongolia
COFCO
Immuno-Genetics Inc.: Technology for Predicting Immune Response
Unigrains
Godrej Agrovet Ltd (GAVL)
Lipman: Vertical Integration in Fresh Tomatoes
Canopy Growth Corp.: Product Messaging for Recreational Cannabis
Mahindra & Mahindra: Marketing a Low-Priced Mini-Tractor
Camposol
Fitbit: The Business about Wrist
Does Mattel's Iconic Barbie Doll Need a Makeover?
The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship
The Hunger Games: Catching Fire: Using Digital and Social Media for Brand Storytelling
Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean
Hamilton Won More Than Twitter
Crowdfunding The Young Gallery Project
Dwyane Wade
Denver Museum of Nature & Science
Biziga: The Growth Conundrum
Evaluating Sponsorship through the Lens of the Resource-Based View: The Potential for Sustained Competitive Advantage
Branding and Bollywood: The Behavioral Route to Branding Films
Who is the Better Player? Off-Field Battle on Facebook and Twitter
Coca-Cola, Popular Music, and the FIFA World Cup
Shonda Rhimes' ShondaLand
RelishMIX:Building Social Media Management Tools for Hollywood
ASICS: Chasing a 2020 Vision
Score a Tweet and Post a Goal: Social Media Recipes for Sports Stars
Legendary Entertainment: Moneyball for Motion Pictures
Dwayne 'The Rock' Johnson
Futbol Club Barcelona
ESMT's pitch to EAD Systems (B)
Vic Progressive - Launch of SkyTrack
AGL: An Electric Utility Dealing with Disruptive Innovation
Converting the North American Decking Market
Akbank: Options in Digital Banking
AnswerDash (Abridged), Spanish Version
Bringing Quick Loans to the Unbankable in Kenya (B)
Bringing Quick Loans to the Unbankable in Kenya (A)
Hung Fook Tong: From Hong Kong to China
Telenor: Revolutionizing Retail Banking in Serbia: Digital Transformation of the Customer Experience
AnswerDash
Ocado
Burger King: Developing a Marketing Mix for Growth
Planters Nuts, Spanish Version
Sensory Branding: Oreo in the Indian Context
BRF, Portuguese Version
Desert Farms: Dromedary Dreams
Mérieux NutriSciences: Marketing Food Safety Testing
Sticks Kebob Shop Noncustomer Survey Results
Coca-Cola Goes Green: The Launch of Coke Life
Nestle's Maggi: Pricing and Repositioning a Recalled Product
Reinventing Officer's Choice Whisky: Spoiled for Choice
PepsiCo: The Launch of Organic Gatorade
Rays Culinary Delights: Building a Start-Up Brand
Sticks Kebob Shop Customer Survey Results
Bühler India - Assessing Growth Opportunities
The secrets of secret societies: The case of wine
Cafe Coffee Day: Brand Transformation through Repositioning
Carolina Foods, Inc.: Can the Duchess Become Queen?
Cerveceria Polar: The Bear Awakens, Spanish Version
Design Thinking at Great Lakes: The Search for Growth
Cookie Man: Exploring New Frontiers
Godiva Japan: Think Local, Scale Global
Delhi Metro Rail Corporation (A): Delivering Customer Satisfaction
Union Pearson Express: A Train Wreck in Slow Motion
Hope Blooms: Marketing a Social Enterprise after Dragons' Den
GiveIndia: On the Net for a Cause
DonorsChoose.org: Refining a Successful Brand
L'Itineraire Community Group Inc.: Future Direction
Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
Aquasi Marketing: Building and Managing an Online Brand
Colgate: Regaining Leadership in India's Sensitive Teeth Market
Vibrance Kegel Device: Capturing Mindshare
Theranos Inc.: Pivoting Consumer Health Care
imiAid: Challenges in Scaling Up Business Operations
Aravind Eye Care's Vision Centers - Reaching Out to the Rural Poor
Genzyme: The Renvela Launch Decision, Spanish Version
Access Health CT: Marketing Affordable Care (B)
Rockland Hospitals: Innovating Health Care in India (A)
QuintilesIMS: Biosimilar Marketing in England
Rockland Hospitals: Innovating Health Care in India (B)
AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey
Taco Bell: The Breakfast Opportunity
Accor: Strengthening the Brand with Digital Marketing
Kraft Foods Canada: Targeting the Millennials
By-the-Sea Biscuit Company: A Decision in New Venture Analysis
Moshi Looks to Popularize Fusion Fare in Dubai
Zuji: Finding a Winning Strategy
Shiva Tourist Dhaba: Managing Customer Loyalty
Kaps Ice Cream: Should It Enter the Premium Segment?
Fishbay.in - Fishing on the Net
Chipotle Mexican Grill: Food with Integrity?
Stack Brewing: A Little Brewery in the Big Nickel
Castrol India Limited: An Innovative Distribution Channel
Konica Minolta Business Solutions: A Professional Approach to Selling (A)
Spectio: A Digital Lighting Company
Unilever Canada: Redefining the AXE Brand
Hasselblad: A New Chapter for the Swedish Camera Manufacturer
Kameda Seika: Cracking the US Market
Mobiado Luxury Mobile Instruments: Form over Features
Chilli Beans: Peace, Love, and Sunglasses
Geely Buys LTI
Konica Minolta Business Solutions: A Professional Approach to Selling (B)
Razor-and-Blades Pricing Revisited
Jane's Short & Sweet: Purpose, People, and Profit
Titan Raga: Evolving a Watch Brand for the Changing Consumer
Mukunda Foods Private Limited: The Consumer Market Foray
Boise Automation Canada Ltd.: The Lost Order at Northern Paper (B)
Reckitt Benckiser: Developing a New Laundry-Care Category in India
Bajaj RE60: The Branding Challenge of Disruptive Innovation
The Times of India: Start the Presses
Pequignet: The Face of the Renaissance of French Haute Horlogerie
Crown Distilleries: Multi-Brand Extension
Pintura Corporation: The Lena Launch Decision
Make in India: The Operating and Marketing Challenge
Weikang Pharmaceutical Co., Ltd.: Channel Management Dilemma
NTL Lemnis: Exploring the B2C Market
Muscle-RDX: Pricing, Packaging, and Demand Forecasting for a New Product
SGVS: Marketing and Strategy in a Small B2B Enterprise
Muscle-RDX: Product Positioning and Communication Strategy
Nexa: Maruti Suzuki's Premium Dealership Network
Konica Minolta Business Solutions: A Professional Approach to Selling (C)
Lomography: Analog in a Digital World
Patanjali Takes On Industry Giants
Lakshmi Projects: Sales Structure Dilemma
Uber: Managing a Ride in China
Myplanet
The Birth, Life and Death of Rdio
Samsung Mobile: Market Share and Profitability in Smartphones
Teracom Limited: Appointing a Consumer Distributor
Marketing Twitter: Competing as a Social Media Platform
Ethiopia: An Emerging Market Opportunity?
Philips Healthcare: Marketing the HealthSuite Digital Platform
Graham's Pharmacy: Traditional Care, Modern Solutions
Pricing the EpiPen: This is Going to Sting
Telma: Building and Defending a Market Leader
Orexigen: Valuing Contrave
ExAblate Neuro
Social Network Analysis: Who is Promoting Net Promoter?
Marketing Transformation Using Social Network on Digital Media: How BJP Used WhatsApp to Create a Successful WOM Campaign
Marketing Head's Conundrum
The kitchen purchase: Briefing for buyers: Mr and Mrs Stulle
Housing.com: Marketing a Service Offering
The kitchen purchase: Briefing for sellers: Mr and Mrs Hase
Ziroom: Creating Quality Rental Living
Flipkart: Transitioning to a Marketplace Model
Ron Johnson: A Career in Retail
Solving the Crisis of Immediacy: How Digital Technology Can Transform the Customer Experience
Markdown Optimization for an Indian Apparel Retailer
Jabong.com: Balancing the Demands of Customers and Suppliers
Paez
Jiaduobao: Transferring Brand Associations from Wang Laoji
Longchamp
Dastmalchi LLC And Vitasigns: Creating A Healthy Future?
The Alibaba Group and Online to Offline (O2O) Sales
DesiFirangi.com: Building a Niche E-commerce Portal
Fair & Lovely vs. Dark is Beautiful
Good native advertising isn't a secret
Customer Analytics at Bigbasket - Product Recommendations
Fidello Cigar Cutter
Improving Repurchase Rates at zulily
A Korean, a Chinese, and an Indian Walk Into an American Bar: Tapping the Asian-American Goldmine
Target Corporation: The Grocery Business in the Bull's Eye
FirstCry.com: Fighting to Lead the Giant Online Baby Care Products Market
Sewells Group: Building Sales Process Excellence at Automotive Dealerships in India
S.T.Dupont - The Renaissance of a French Luxury Brand: Building a Strong Brand across All Touchpoints for Sustainable Growth
Macy's: Evolution in the Sunshine State
Ed Williams Mens Wear
vineyard vines and The Brotherhood of the Traveling Pants
Marketing at Nyassa
Introduction to Incentive-based Sales Compensation Systems
Sondologics: Product Diversion and MAP Violations in Internet Channels
Biba: Stitching Plans for Growth
Customer Analytics at Flipkart.Com
Using Groupon for Health and Wellness Businesses
Hindustan Unilever Limited: Missed Call Mobile Marketing in Rural India (A)
401 Games
El Cerrito: Driving Growth
NJOY, Inc.
Moonka Auto: Recruiting Salespeople
Zivame: Branding Options for an Online Lingerie Retailer
Planning and Implementing Effective Mobile Marketing Programs
Hindustan Unilever Limited: Mobile Marketing in Rural India - Kan Khajura Tesan (B)
Challenging Sports Authority in Puerto Rico
Enhancing Competitive Strategy at Darling Kenya
Bringing Digital to Wimbledon
Designing branded mobile apps: Fundamentals and recommendations
OnePlus: Crossing the Chasm in the Smartphone Market
Atmel: Igniting the B2C in B2B
Building Acquaintance Brands via Snapchat for the College Student Market
InMobi: Reimagining Mobile Advertising
Airbnb, Etsy, Uber: Acquiring the First Thousand Customers
Eco7: Launching a New Motor Oil
WestJet: A New Social Media Strategy
Delhi Metro Rail Corporation (B): Doing More with Less
Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Superb Trucks LP: How to Conduct a Field Experiment
Airbnb: What´s Next?
HyundaiCard's Marketing Strategy
IDS Financial Services (Condensed), Spanish Version
Capital One: Leveraging Information-Based Marketing
MasterCard and World Championship Soccer
Dharmala Manulife - A Marketing Strategy
Meloche Monnex
Russian Standard Vodka: Strategies for Global Branding and Expansion into the US Market
Transforming AMFAM
State Bank of India: ''SMS Unhappy''
Media Modeling and Budgeting at DMI
HSBC Credit Card Rewards Program
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