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Case Solution
The Growth Dilemma at Grameen Koota
ING Bank of Canada (A): Launch of a Direct Bank
Howard, Shea & Chan Asset Management (C)
Launch of mbanx
Smartex: An Electronic Cash System
Howard, Shea & Chan Asset Management (A)
Branding Citigroup's Consumer Business
Vanguard Group Television Commercials, Video
Progressive Insurance
Bank of America: Mobile Banking (Abridged)
Merrill Lynch: Integrated Choice, Supplement
Dunia Finance LLC (A)
Charles Schwab Corp.: Introducing a New Brand
First Direct: Branchless Banking
Matt Coffin
Howard, Shea & Chan Asset Management (D): Sales Presentation
Peabody Simpson at the Crossroads
AIA-JF Green Fund--Differentiation in Funds Market
Howard, Shea & Chan Asset Management (B)
Banking on Social Media (A)
Goldman Sachs: Anchoring Standards After the Financial Crisis
Vincor: Project Twist
Giovanni Buton: International Marketing Strategy
Nestle S.A.: International Marketing (B)
Tartans in Thailand: Pernod Ricard's Thai Whiskey War of 2007
Pop Shoppe (B)
Russian Standard
Global Branding of Stella Artois
Terry's Group: Designing Novelty Chocolates
Annie's: Growing Organically
Pizza Public Co. Ltd., Thailand (D)
ArArAt Brandy: Transforming a Legend into a Modern Icon
Kirin Brewery Co. Ltd. (D)
Gardenburger Advertising Strategy (A)
Goodyear: The Aquatred Launch (Condensed)
Henkel KGaA: Detergents Division
JSW Shoppe - A Unique Distribution Model for Branded Steel
Calvin Klein, Inc. vs. Warnaco Group, Inc.
Goodyear: The Aquatred Launch, Spanish Version
Cause-Related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation
Hiperbaric: B2B 2.0
Novozymes/Henrik Meyer, V.P. of Marketing and Business Development, Novozymes, Video Supplement
Royal DSM (C): Taking Marketing & Sales Excellence to the Next Level
Rohm and Haas (B): 1989 Update on Kathon MWX
Litehouse Foods: The Glass Dilemma
Henkel Group: Umbrella Branding and Globalization Decisions
General Electric Plastics: Organizing the Marketing Function, Spanish Version
Doosan Infracore International: Portable Power Brand Transformation (A)
Clark Material Handling Group-Overseas: Brazilian Product Strategy (A&B) (Condensed)
BASF: Corporate Advertising for 1992
Mother Dairy: Creating a National Footprint
Colgate-Palmolive: Cleopatra
Fabtek (B)
Avon Co.
Clark Material Handling Group-Overseas: Brazilian Product Strategy (D)
Idea Village (A)
Inventec Corp.
Doosan Infracore International: Portable Power Brand Transformation (B)
Augat Electronics Inc.
Vanity Fair Mills: Market Response System
Tetra Pak (A): The Challenge of Intimacy with a Key Customer
Godrej Chotukool: A Cooling Solution for Mass Markets
Planning the Canadian Introduction of the "New" Pantene
Chinese Fireworks Industry - Revised
Worldwide Equipment (China) Ltd.: A Sales Performance Dilemma
Alto Chemicals Europe (A)
Customer Lifetime Valuation: Sotarg Inkjet Printers - A Brief Exercise
Maruti Suzuki India Limited: Marketing
Carlyle Japan (B)
Pitch Yourself!, Spanish Version
Value Chain Migration at Infosys (A)
Microsoft Canada: Marketing Xbox
Perelson Weiner LLP
Biocon: Interview with Dr. Kiran Mazumdar Shaw, CEO, Video
CUC and HFS: Corporate Identity for a "Merger of Equals"
Building Brand Infosys
C-Car
InvestorSoft
Erox Corp.: Leverage Marketing
Dexit--A Marketing Opportunity
Himalaya Shampoo: Building a Differentiated Brand Image
Egghead to Egghead.com (A)
Gap, Inc.: Building a Brand
Roly International: Consumer Licensed Products in China
Cole and Parker: Socks that Start Businesses
The Krem Spacemaker Coffeemaker
Imagicast
J.C. Penney's 'Fair and Square' Strategy (C): Back to the Future
Chapters.ca
Herborist, Chinese Version
Black & Decker Corp. (B): "Operation Sudden Impact"
Moiselle: Pret-a-Porter Hong Kong Style
Workbench Pricing Strategy
Milford Industries (A), Spanish Version
Siemens AG: Key Account Management
Interactive Technologies and Relationship Marketing Strategies, Spanish Version
Elie Saab: Growth of a Global Luxury Brand
Alessi: Evolution of an Italian Design Factory (A), Spanish Version
Ron Johnson: Retail at Target, Apple, and J.C. Penney
Kindle Fire: Amazon's Heated Battle for the Tablet Market
Reynolds Metals Co.: Consumer Products Division
Old Spice: Repeating Success in the Face of Competitive Threat
Shanghai Tang: The First Global Chinese Luxury Brand?
Levi's at Wal-Mart?
Angels and Devils: Best Buy's New Customer Approach (A), Spanish Version
Hilti France: Strategy Implementation (A)
Suave, Spanish Version
Dupont (A): Understanding the Customer's Activity Cycle
Webvan: Groceries on the Internet
Grupo Elektra, Spanish Version
Talbots: A Classic
Milford Industries (B), Spanish Version
Gillette Personal Care Division: Marketing Planning and Control, Spanish Version
Hartmann Luggage Co.: Price Promotion Policy, Spanish Version
Ito Yokado, Spanish Version
Note on the Microwave Oven Industry
Marks and Spencer Enters China
Strategic Planning at Apple Inc.
Eastman Kodak Co.: Funtime Film
Petite Playthings, Inc.--1984 (A)
Procter & Gamble Canada: Developing Scope Advertising Copy
Office Depot, Inc.: Business Transformation (A)
Ombre, Tie-Dye, Splat Hair: Trends or Fads? "Pull" and "Push" Social Media Strategies at L'Oréal Paris
Amway in China (A): A New Business Model
Wholesale Club Industry
Mary Kay Cosmetics, Inc.: Marketing Communications
Compaq Computer: Focus Groups
Alessi: Evolution of an Italian Design Factory (C), Spanish Version
Manchester Products: A Brand Transition Challenge, Spanish Version
Kuhn Flowers
Lowe's
Nike, Inc. in the 1990s (B): Strategy and Management Changes--1993-94, Spanish Version
United Colors of Benetton
Ten Thousand Villages of Cincinnati: The First Year and Beyond
Note on Managing the Value Chain: Governance, Location, and Firm Scope Decisions
Idea Village (C)
Future of Avon's China: Direct Sales, Retail Sales or Both
Note on the Value Chain: A Framework for Analyzing Firm Activities
Reebok Commercials--1988, Video
Pan Boricua: Developing a Market Strategy for the Hispanic Market in the United States
CardSwap: Converting Unwanted Gift Cards into Cash
HP Consumer Products Business Organization: Distributing Printers via the Internet, Spanish Version
Paydiant
Campbell's Soup Company
YOC AG: Integrating the Mobile Phone into the Marketing Mix
Sociable Labs A
Spencer's Retail Limited: Repositioning in a Changing Retail Environment
Icebreaker: The US Entry Decision
Note on Retail Economics
Pahalwan's: Need for a New Marketing Strategy
Developing a New Smartphone Application: UrbanBaby
Brita Products Co., Spanish Version
Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry
Principles for User Design of Customized Products
Rediscovering Market Niches in a Traditional Industry
Morris Alper & Sons, Inc. (C): Introduction to Video 1
Better World Books
Flare Fragrances Company, Inc: Analyzing Growth Opportunities (Brief Case)
Vans: Skating on Air
EMDICO (A)
Indigo Books & Music Inc.: Optimizing Its Loyalty Program
Incredible Universe
Sociable Labs B
Dubai Duty Free
Sears, Roebuck and Co.
Eventbrite: Market Sizing, Competitive Analysis, and Fundraising
MEM Co., Inc.: English Leather
Compaq Computer: Consumer Notebook Group, Portuguese Version
Best Buy Co., Inc.: Customer-Centricity
Value Pricing at Procter & Gamble (B)
Fiyta--The Case of a Chinese Watch Company, Chinese Version
Note on Sensing Opportunity
Idea Village (B)
Parker & Pine
Catalina Marketing Corp.
XYLYS: Exploring Consumer Perception about Premium Watches in the Indian Context
H-E-B Own Brands
Astra Sports, Inc. (A)
Gillette Safety Razor Division: Blank Cassette Project
LG Electronics Inc.: Making Waves in the North American Market for Washing Machines
Procter & Gamble Co. (B)
Note on Exploring the Value Chain of Branded Fashion Goods
Selling CFLs at Wal-Mart, Epilogue
Black & Decker Corp. (D): DeWalt Opportunities in Europe and Japan
Customer Loyalty Schemes in the Retail Sector
Fieldcrest Division of Fieldcrest Mills, Inc.: Compensation System for Field Sales Representatives
Positioning
Egghead to Egghead.com (B)
An Irate Distributor: The Question of Profitability
G.I. JOE: Marketing an Icon
Johnson Wax: Enhance (B)
Renova Toilet Paper: Escaping the Commoditization Trap - Abridged
Victory Supermarkets: Expansion Strategy?
Dell Computer: Business to Business Over the Web in 2001
Pennzoil-Quaker State Canada: The One-to-One Decision (B)
Kao Corp., Spanish Version
Clearwater Seafoods - B2C in China
King-Size Co.
Note on Communicating Incentives to Buy at Retail
Studio, Spanish Version
Nike, Inc. in the 1990s (A): New Directions
Swiss Army: Diversifying into the Fragrance Business
Chipman-Union, Inc.: Odor-Eaters Socks
Web Strategies and Site Traffic Generation
Procter & Gamble: Always Russia, Spanish Version
Natura: Expanding Beyond Latin America
Compaq Computer: Focus Groups 1 and 2, Video Transcript, Spanish Version
Wal-Mart's Global Women's Economic Empowerment Initiative Exhibit - Supplement
Hart Schaffner & Marx: The Market for Separately Ticketed Suits
Surfside Leisurescapes
Morris Alper & Sons, Inc. (D): Introduction to Video 2
Wal-Mart Neighborhood Markets
Princessa Beauty Products
Alessi: Evolution of an Italian Design Factory (B)
Hengdeli: The Art of Coexistence
ICA: Changing the Supermarket Business, One Screen at a Time
Ito-Yokado: The Challenge of Apparel
Joyoung Soymilk Maker: Segmentation, Targeting, and Positioning
Brioni
Parisian Revival
Consolidated Foods Corp. (A)
South African Breweries International: Devising a China Market Strategy
Shoppers' Stop Group (SSG)
Black & Decker Corp.: Spacemaker Plus Coffeemaker (A)
Net.Genesis, Inc.
Friend Bank: The Time for Hope (Abridged)
Southern Chair Company: No Time for Sitting Around!
Procter & Gamble Canada (B): The Canadian MDO
Managing the Competition: Category Captaincy on the Frozen Food Aisle
Tom Muccio: Negotiating the P&G Relationship with Wal-Mart (A)
Sustainability at Siemens
Costco Companies, Inc.
Ledals Redistributor: Enacting Policies that Frustrate Salespeople and Customers
Gentera: Beyond Microcredit
Mountain Equipment Co-op: Digital Strategy
Visa Inc.: Accounting for Marketing
National Dairy: Defending Market Leadership
HP: The Computer is Personal Again
Immigrant Entrepreneurship: Bringing Yanjing Beer to Canada
Tesco PLC: Fresh & Easy in the United States
Raga and Tanishq - Symbolic Linkages between Brands (The Indian Context)
Jewellworld.com--Online Jewelry Shopping in China
Mary Kay Inc.: Asian Market Entry (B)
ZARA
Koc Holding: Arcelik White Goods, Spanish Version
Palliser Furniture Ltd.
Banking on Social Media (B)
Shopping Online for Freedom, Control, and Fun
Compaq Computer: Focus Groups 1 and 2, Video
Dell Online, Spanish Version
Note on Marketing and the Internet
Uncovering Patterns in Cybershopping
Target Corporation: Maintaining Relevance in the 21st Century Gaming Market
Making a Market: eBay, StubHub, and Swaptree
Search Engine Optimization (SEO)
Framework for Customer Relationship Management
Adidas' Human Rights Policy and Euro 2000
Wal-Mart's Global Women's Economic Empowerment Initiative
Data Mining: On the Trail to Marketing Gold
Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?
Maria Sharapova: Marketing a Champion (A)
Coming Era of "Brand in the Hand" Marketing
Nectar: Making Loyalty Pay
Customer Relationship Management at Capital One (UK), Condensed
Customer Relationship Management at Capital One (UK)
Interactive Marketing: Exploiting the Age of Addressability
Concept Devices, Inc.: International Market Entry
DataXu: Selling Ad Tech
Managing Marketing Data at Allstate
Balancing customer privacy, secrets, and surveillance: Insights and management
Stories That Deliver Business Insights
Digital Marketing Strategy, Course Overview Note
Improving Customer Engagement at VMWare through Analytics
Machine Learning Algorithms to Drive CRM in the Online E-Commerce Site at VMWare
Oversight Systems
The Metrics That Marketers Muddle
TiVo Segmentation Analytics
Maxim in India A
Target Stores: The Hunt for "Unvolunteered Truths"
Thunderbird-Improving the Online Experience Web Performance Analytics
Rethinking Analysis: The Insight-Driven Organization
Generating Perceptual Maps from Social Media Data
Marketing Metrics: Note for Marketing Managers
Implementing Marketing Analytics
The High Price of Customer Satisfaction
A Resource-Allocation Perspective for Marketing Analytics
Volkswagen in India
Paid Search Advertising
Logistic Regression
Multiple Regression and Marketing-Mix Models
1920 Evil Returns - Bollywood and Social Media Marketing
Catalina in the Digital Age
When Giving Your Customers Less Is More
Consumer Choice between House Brands and National Brands in Detergent Purchases at Reliance Retail
Online Ad Targeting at Thunderbird
Dr. Tim's Premium All Natural Pet Food: Growth Options and Web Analytics Insights
BabyCenter: Creating a Social Brand
Google AdWords
Online Metrics: What Are You Measuring and Why?
EMC2: Delivering Customer Centricity
Sony and the JK Wedding Dance
The Prediction Lover's Handbook
What People Want (and How to Predict It)
Implementing Sales Force Automation at Quantum Technology
A Plan to Invent the Marketing We Need Today
Intelliseek
Methods for Producing Perceptual Maps from Data
From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem (Abridged)
Chicago and the Array of Things: A Fitness Tracker for the City
Castlight Health: Disrupting the Health Care Industry
Building a Social Media Culture at Dell
Developing a Marketing Technology Blueprint
Netflix Inc.: The Second Act - Moving Into Streaming
AnswerDash (Abridged)
Build Your Brand with Social Media: How to Get Started Using Twitter
Social Media Marketing
BRF
The Branding of Club Atlético de Madrid: Local or Global?
Volkswagen India: Das Auto Digitally
MilkMade Ice Cream: Running A Successful Crowdfunding Campaign
CoCubes.com: Connecting Colleges (to) Companies
Social media and related technology: Drivers of change in managing the contemporary sales force
Digital marketing and social media: Why bother?
Wipro Consumer Care: Merchandising for Success
USAA in the Digital World
Dainik Bhaskar Group: Aspiring Growth
Global Development Network: Communicating Agricultural Policy Research
Beyond the 4Ps: A New Marketing Paradigm Emerges
Diageo: Innovating for Africa
Reinventing Adobe
Why Customer Participation Matters
Freemium Pricing at Dropbox
PLBsearch: Growing with LinkedIn
All Pain, no Gain? Why Adopting Sales Force Automation Tools is Insufficient for Performance Improvement
Cocubes.com Connecting. Colleges. Companies
Nielsen: Market Research for Pantene
BabbaCo
Global Brand Management: Best Practices and Learnings from Efforts to Build the Business "Over There
YouPostIt! Communicating the Value of a New Business
Search Engine Marketing (SEM)
Internet Marketing
Note on Neuromarketing
Motorcowboy: Getting a Foot in the Door (A)
Motorcowboy: Getting a Foot in the Door (B)
Exercise on Estimation
Research Methods in Marketing: Survey Research
Ocean Spray Cranberries, Inc. (A)
Pampers: The Launch of Pampers Rash Guard (A)
George's Revised Forecasts
Ocean Spray Cranberries, Inc. (B)
Brand Equity
Red Force Labs: Securing Online Transactions, at What Price?
Finale - Just Desserts
Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
Southwest Airlines (D)
Beingmate
reMarkable: e-Writing the Future
Monte-Carlo Weddings (Abridged)
Under Armour's Willful Digital Moves
What Are Your Signature Stories?
With a Little Help from "Nuestros Amigos": Hispanics and Kidney Transplants
Choosing the Right Metrics for Listerine Brand Management in Brazil
Janalakshmi Financial Services' HR Dilemma
Cyberdyne: A Leap to the Future
Maruti Suzuki India: Defending Market Leadership in the A-segment
Cerveceria Polar: The Bear Awakens
David's Bridal: Customer Relationship Management in the Digital Age
Mobile Marketing Strategy
The misplaced controversy about internal consumption: Not just a direct selling phenomenon
Creating Online Videos That Engage Viewers
Social media and human need satisfaction: Implications for social media marketing
American Well: The DTC Decision
On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe
Target Canada
CJ E&M: Creating a K-Culture in the U.S.
Monte-Carlo Weddings
Korra Dancewear
Fundación Bringas Hahgenbeck (FBH): Serving the Needs of Mexican Senior Citizens
Note on Mobile HealthCare
Strongest Families
Mission Produce
Utilizing the Access Value of Customers
Learning from Extreme Consumers
Vogue: Defining the Culture of Fashion
Marquee: Reinventing the Business of Nightlife
Experience! The Finger Lakes: The Groupon Partnership Decision
Coupa
Singapore Metals Limited
Juan Valdez: Innovation in Caffeination
SUPERIOR SAVINGS BANK'S NEW LOCATION DECISION: IS LESS MORE?
Pixar Versus DreamWorks: Animating Creative Strategies
Can You Hear Me Now? Learning from Customer Stories
FIJI Water: Carbon Negative?
Hindustan Unilever's 'Pureit' Water Purifier
Teksavvy Solutions Incorporated
Oral Rehydration Therapy
Herborist
Major League Baseball Advanced Media: America's Pastime Goes Digital
Milwaukee (B4): David Garman, Dean, School of Freshwater Sciences, University of Wisconsin-Milwaukee
Milwaukee (A): Making of a World Water Hub
Milwaukee (B): Civic Leaders
Milwaukee (B2): Thomas Barrett, Mayor of City of Milwaukee
Milwaukee (B3): Paul Jones, CEO, A. O. Smith and Co-chair, Water Council
Milwaukee (B5): James Godsil, Co-Founder, Sweet Water Organics
Milwaukee (B6): Michael Lovell, Chancellor, University of Wisconsin-Milwaukee
Milwaukee (B7): Rocky Marcoux, Commissioner of City Development, City of Milwaukee
Milwaukee (B8): Richard Meeusen, CEO, Badger Meter and Co-chair, Water Council
Milwaukee (B9): Julia Taylor, President, Greater Milwaukee Committee
The Change Wheel: Elements of Systemic Change and How to Get Change Rolling
Coca-Cola on Facebook
Repositioning CARE USA
Kenny Kahn at Muzak (A)
Kenny Kahn at Muzak (B)
Bancaja: Developing Customer Intelligence (B)
Kansai Digital Phone: Zutto, Gaining Japanese Loyalty
Egghead to Egghead.com (A), Portuguese Version
Egghead to Egghead.com (B), Portuguese Version
If You Can't Beat Them, Let Them Join: The Development of Strategies to Foster Consumers' Co-Creative Practices
Brand Portfolio Strategy and Brand Architecture
Marketing Meets Web 2.0, Social Media, and Creative Consumers: Implications for International Marketing Strategy
Pricing Strategy at Officenet Staples
Tailoring Your Strategy to Fit the Culture
Positioning: The Essence of Marketing Strategy
Marketing Input and Innovation Strategy
BRITA: In Search of a Winning Strategy
Choosing the Right Green Marketing Strategy
Old Company, Modern Marketing Strategy: Lessons from Lee Kum Kee
Customer Management Strategy in Business Markets
Pricing Strategy and the Net
Marketing Strategy--An Overview
Supermercados Disco: Regional Strategy
Managing Brands for the Long Run: Effective Brand Reinforcement and Revitalization Strategies
Interactive Technologies and Relationship Marketing Strategies
Changing Channels: The Impact of the Internet on Distribution Strategy
Note on Marketing Strategy
Strategic Sales Management: A Boardroom Issue
Marketing Strategy Formulation
Industrial Marketing Strategy--An Overview
Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model
The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales
Canadian Western Agribition: Beefing up the Growth Strategy
Indraprastha Cold Storage Ltd: Value Added Strategy in an Emerging Market
J. C. Penney: The "Think Big" Strategy
The Seven Questions of Marketing Strategy
The Obama Campaign Strategy
Nashville Predators: Marketing Strategy for an NHL Franchise
Product-Line Strategy at Porsche: The Effect of New Models on the Porsche Brand and the 911
Bridge the Gap Between Strategy and Tactics with the Magic Matrix
Managing Co-Branding Strategies: Global Brands into Local Markets
Rohm and Haas (A): New Product Marketing Strategy, Spanish Version
Proven Strategies for New Market Mastery
Styling Strategy
Hilti France: Strategy Implementation (B)
CVS: The Web Strategy
Nike, Inc. in the 1990s (B): Strategy and Management Changes--1993-94
Ad Council's AIDS Campaign (A): Advertising Strategy
Nissan Motor Co. Ltd.: Marketing Strategy for the European Market
Marketing Strategy
Harley-Davidson: Marketing Strategy for Motorcycles--1977
Note on Pricing Strategies for Industrial Products
What's New About New Media? How Multi-Channel Networks Work With Content Creators
Limits to Growing Customer Value: Being Squeezed Between the Past and the Future
How to Identify the Best Customers for Your Business
Leadership Forum: Sustainability Now!
Keurig: From David to Goliath: The Challenge of Gaining and Maintaining Marketplace Leadership
Sustainable Marketing Leadership
First to Market, First to Fail? Real Causes of Enduring Market Leadership
Realigning Sales Territories at Garrick Oil and Lubricants
Moving the World Forward: The Quest for a New Equilibrium
Thought Leader Interview: Paul Osterman
Lance Armstrong and Livestrong Foundation: Rising Again After the Fall
Olam: On a New Course
The Beauty of Sorbet
Absolut Vodka: The Spirit of a Brand
Religion in the Workplace: A Managerial Outline for Navigating the Law at the Intersection of Business and Religion
The Fashion Channel, Portuguese Version
Functional Integration: Getting All the Troops to Work Together, Spanish Version
Akbank: Options in Digital Banking, Chinese Version
Porsche: The Cayenne Launch, Portuguese Version
Yum! China, Spanish Version
Stealth Marketing: How to Reach Consumers Surreptitiously
Computron, Inc. (2006)
Sales Force Integration at FedEx (C)
Business performance and social media: Love or hate?
Mutti S.p.a.
Ford Motor Co.: Changing the Dealer Culture
Altius Golf and the Fighter Brand, Spanish Version
Corporate Positioning: How to Assess--and Build--A Company's Reputation
The Market Within: A Marketing approach to creating and developing High-Value employment relationships
Creating the Customer-Centric Team: Coordinating Sales & Marketing
U.S. Pioneer Electronics Corp.
What Is Industrial Marketing?
The New York Times Paywall, Chinese Version
Apple Computer, Inc.: Think Different, Think Online Music
Note on Consumer Market Segmentation, Spanish Version
The Clorox Company: Leveraging Green for Growth
Steinway & Sons: Buying a Legend (A)
Starbucks' Loyalty Reigns
Redirecting Direct Selling: High-Touch Embraces High-Tech
Hulu: An Evil Plot to Destroy the World?, Spanish Version
How Advertising Works
Scope and Challenge of Business-to-Business Marketing
Infinet Communications Inc. (C)
Rana Plaza (C): Primark and Victim Compensation
Hunter Business Group: TeamTBA
HootSuite: Monetizing the Social Media Dashboard
Healthymagination at GE Healthcare Systems, Spanish Version
Personal Selling and Sales Management, Portuguese Version
Note on Marketing Arithmetic and Related Marketing Terms, Answers to Exercises
New Product Commercialization: Common Mistakes
Mauboussin Japan: A French Gem in Asia
Harvard Business School Executive Education: Balancing Online and Offline Marketing
Analyzing Consumer Perceptions
Infinet Communications (D)
Nike Football: World Cup 2010 South Africa, Portuguese Version
Birth of the Swatch, Spanish Version
How Focused Identities Can help Brands Navigate A Changing Media Landscape
JWT China: Advertising for the New Chinese Consumer
Principles of Pricing
Wal-Mart Tries on Cheap Chic
Rohm and Haas (A): New Product Marketing Strategy, Portuguese Version
Sturm, Ruger & Co. and the Business of Guns
Fortis Industries, Inc. (B), Spanish Version
BMWFilms, Spanish Version
Case for Brand Loyalty, Spanish Version
Product Life Cycle
Consumer Behavior Exercise (A), Spanish Version
Viewing Brands in Multiple Dimensions
Pepsi-Lipton Brisk
Analyzing Consumer Preferences
What Would Don Draper do? Rules for Restoring the Contemporary Agency Mojo
Product Line Pricing
The Alliance of Community-Based Pharmacy Owners of Puerto Rico: Challenging Competition from U.S. Chains
Can You Measure the ROI of Your Social Media Marketing?
The Case of Synthroid (A), Spanish Version
Mountain Dew: Selecting New Creative, Chinese Version
CRM: Profiting from Understanding Customer Needs
Green Ox
Marketing Chateau Margaux, Chinese Version
Samsung Electronics Co.: Global Marketing Operations, Spanish Version
Putting the 'Relationship' Back Into CRM
Lincoln Financial Group (A), Spanish Version
Note on Pricing, Spanish Version
Saxonville Sausage, Spanish Version
Making stickK Stick: The Business of Behavioral Economics, Spanish Version
United Way of Massachusetts Bay
C.W. Dixey & Son
Customer Profitability
Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance
Three Faces of Consumer Promotions
Route 11 Potato Chips
Compaq Computer: Intel Inside?, Spanish Version
Branding Yoga
Marketing Mix
Ford KA (B): The Early Results
YouTube for Brands
RCI Master Distributor: Evolution of Supplier Relationships
Note on Writing Great Marketing Plans
Conjoint Analysis: A Manager's Guide, Spanish Version
TAEQ: Premium Lifestyle Private Brand B Grupo Exito Colombia
Marketing Promotions
Wind Mobile: Competing in the Canadian Telecom Industry
Cumberland Metal Industries: Engineered Products Division--1980, Portuguese Version
Granny's Goodies, Inc.
Automotive Quality Reputation: Hard to Achieve, Hard to Lose, Still Harder to Win Back
Pricing as a Strategic Capability
Cabot Pharmaceuticals, Inc., Spanish Version
Sales Force Integration at FedEx (E), Spanish Version
Biopure Corp., Portuguese Version
Laxmi Protein Products
Citigroup: Re-Branding in 2007 (A)
Grafica, Inc.: Winning the New Jersey Lottery (B)
Toyota Recalls (B): Mr. Toyoda Goes to Washington, Spanish Version
Keeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationships
Digital Angel, Spanish Version
Strategic Sales Management: A Boardroom Issue, Spanish Version
Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version
Online Reputation Systems: How to Design One That Does What You Need
Infinet Communications Inc. (A)
Steinway & Sons: Buying a Legend (C)
SaskTel
Maple Leaf Simply Fresh (C )
Amnesty International
Designing Channels of Distribution, Spanish Version
Attractors: Building Mountains in the Flat Landscape of the World Wide Web
ANA (A)
Barcelo Hotels and Resorts (A)
Pricing Policy
International Federation of Red Cross and Red Crescent Societies
Black & Decker Corp. (A): Power Tools Division, Spanish Version
Wildfire Interactive Inc. (B)
Designing Marketing Experiments
Product Innovation at Aguas Danone
Magic Matrix: Products and Accounts
Consumer Behavior Exercise (C), Chinese Version
An Introduction to Business-to-Business Exchanges
Measuring Price Promotion Effects - An Econometric Exercise in Measuring the Impact of Marketing Decision Making
ANA (B)
Experience! The Finger Lakes: The Groupon Partnership Decision (B)
Toyota: Repositioning the Brand in Europe (A)
Cause-Related Marketing: More Buck than Bang?
Cottle-Taylor: Expanding the Oral Care Group in India, Spanish Version
Optical Distortion, Inc. (A), Spanish Version
IKEA Invades America, Spanish Version
Martha Stewart Living Omnimedia (B), Spanish Version
Ford KA (B): The Market Research
ICI Colours: Fighting for the Customer
Braun: The Syncro Shaver (B)
Barco Projection Systems (D), Spanish Version
Consumer Behavior Exercise (B), Spanish Version
Adding Social Media to the Marketing Mix
Strategic Use of Music in Marketing: A Selective Review
The Problem With Online Ratings
Siebel Systems: Anatomy of a Sale, Part 1, Portuguese Version
Emotiv Systems, Inc.: It's the Thoughts that Count
Reducing the Risks of New Product Development
Introductory Note on Marketing Management
Augmented Reality: Designing Immersive Experiences that Maximize Consumer Engagement
Glossary of Marketing Terms
Beyoncé
HubSpot: Inbound Marketing and Web 2.0, Chinese Version
The Case of Synthroid (A)
Why Is My Sales Force Automation System Failing?
From Volume to Value: Managing the Value-Add Reseller Channel at Cisco Systems
Pricing: A Value-Based Approach
Incentive Problems in a Software Company
J.C. Penney's "Fair and Square" Pricing Strategy, Spanish Version
Polyphonic HMI: Mixing Music and Math
EFI, Inc. (A)
Customer Profitability and Lifetime Value
Sales Force Integration at FedEx (D)
Lincoln Financial Group (B): Making LFD a Reality, Spanish Version
Eureka Forbes Ltd.: Managing the Selling Effort (A) (Photonovel Version)
Developing the Sales Force, Growing the Business: The Direct Selling Experience
Mountain Man Brewing Co.: Bringing the Brand to Light, Spanish Version
A Destabilizing Situation for Binatone: The Market for 1000W Stabilizers in Nigeria
Using Design to Create Fiercely Loyal Customers
Insulation Coating for Oil-Chemical Storage Tanks (B)
Pricing as Entrepreneurial Behavior
Performance-Based Pricing Is More Than Pricing
Local Motors: Designed by the Crowd, Built by the Customer
SmartOps Corporation: Forging Smart Alliances?
Using Product Design Strategically to Create Deeper Consumer Connections
Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug, Portuguese Version
Cree Inc.: Introducing the LED Light Bulb, Spanish Version
The Evolution of Selling
Regal Electrogas: Price Leader or Price Follower
The Apple iPhone (Abridged)
Phillips Foods, Inc. - Introducing King Crab to the Trade
Toyota Recalls (C): Bumpy Road Ahead
Pitch Your Project!
MINI USA: Finding a New Advertising Agency (A)
Culinarian Cookware: Pondering Price Promotion
Pricing: Design and Implementation
What If ...?
The London 2012 Olympic Games, Chinese Version
The Case of Synthroid (B)
Pricing Jonstan's
Marketing Analysis Toolkit: Pricing and Profitability Analysis
Tweeter etc.
Tupelo Medical: Managing Price Erosion
Sustaining Value
Royal Corp.
Customer Profit
Brocade: Launching the Multiprotocol Router
Ingersoll-Rand (C): Managing Multiple Channels--1987
Nanosolar, Inc.
Olympia Machine Company, Inc
Southwest Airlines (A), Spanish Version
James R. Steiner
Note on Low-Tech Marketing Math
Glass Egg Digital Media
Buying Hardball, Playing Price
Computervision-Japan (B)
It's All About Sales
Dashboard for Online Pricing
Store Choice and Shopping Behavior: How Price Format Works
Waters Chromatography Division: U.S. Field Sales (A)
Procter & Gamble, Private-Label Brands, and the Wal-Mart Partnership (B)
Clique Pens: The Writing Implements Division of U.S. Home, Spanish Version
Citibank: Launching the Credit Card in Asia Pacific (B), Spanish Version
Vocera Communications
J.C. Penney's "Fair and Square" Strategy (Abridged), Spanish Version
Wright Line, Inc. (B)
Brooke Correll and Clos Du Val: Adventures in Napa Valley (C)
To Increase Sales, Change the Way You Sell
Atlantic Computer: A Bundle of Pricing Options, Portuguese Version
Discovering Hidden Pricing Power
Lexus and the USTR
Fortis Industries, Inc. (C), Spanish Version
Insulation Coating for Oil/Chemical Storage Tanks (A)
Saks: Shocking the Fashion Industry Supply Chain
Louis Vuitton Moet Hennessy: Expanding Brand Dominance in Asia
Basic Quantitative Analysis for Marketing
Design of Price and Advertising Elasticity Models
The Customer-Focused Growth Project
Legal Restrictions on Marketing Management, Introduction
Hewlett-Packard--Computer Systems Organization: Selling to Enterprise Customers
Ingersoll-Rand (B): Managing Multiple Channels--1986
Managing Major Accounts
Brooke Correll and Clos Du Val: Adventures in Napa Valley, Student Videos
Progressive Insurance: Making Pay As You Drive a Snap for Consumers
The Ford Fiesta, Chinese Version
Procter & Gamble, Private-Label Brands, and the Wal-Mart Partnership (A) Condensed
Peripheral Products Co.: The "Gray Market" for Disk Drives
Managing Selling and the Salesperson, Spanish Version
Samsung: Redefining a Brand
BuildingBlocks International
Channel Management
Dominion Motors & Controls Ltd.
The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues
Wright Line, Inc. (A), Spanish Version
Siebel Systems: Anatomy of a Sale, Part 2, Portuguese Version
Hewlett-Packard (B)
Brooke Correll and Clos Du Val: Adventures in Napa Valley (A) and (B) (Condensed)
Battlefield Furniture Group, Inc.
Precision Pricing for Profit in the New World Order: Increasing Customer Value, Pricing Latitude, and Profits
Can Culture and Sports Revitalize Shopping Centers?
Note on Behavioral Pricing
EFI, Inc. (C)
The Termination of U.S. Auto Dealerships in 2009
MINI USA: Finding a New Advertising Agency (B)
Milford Industries (A1)
How to Address the Gray Market Threat Using Price Coordination
Close Encounters of the Four Kinds: Managing Customers in a Rapidly Changing Environment
Brooke Correll and Clos Du Val: Adventures in Napa Valley (B)
Managing Sales Interfaces: An Introduction
Commodity Busters: Be a Price Maker, Not a Price Taker!
Howard, Shea & Chan Asset Management (D): Sales Presentation, Video
EFI, Inc. (B)
Fortis Industries, Inc. (A), Spanish Version
Sell Yourself!
Eureka Forbes Ltd.: Managing the Selling Effort (A)
Legal Aspects of Pricing
Beating Recession Fatigue Requires Right Diagnosis
VERITAS 1999 (B): Integrating Sales Forces
Sprint Sell to Close Sales Quickly
Safe Water Project: Improving Access to Safe Water Through Innovative Sales and Distribution Models
OptiGen
Juan Valdez: Innovation in Caffeination, Spanish Version
American Airlines' Value Pricing (C)
Terumo (B)
XM Satellite Radio (B)
Progressive Insurance: Not Your Standard Insurance Story
Angels and Devils: Best Buy's New Customer Approach (B), Spanish Version
Voith Paper: Transforming Sales into Consulting Revenue, Video
Land Rover North America, Inc., Chinese Version
Amazon in 2016, Spanish Version
Fabindia: Branding India's Artisanal Crafts for Mass Retail
Retail Credit Scoring for Auto Finance Limited
The Decline of Main Street, the Rise of Multichannel Retail
Retail Relay (A)
Future Shop: Retail Customer Research
Note on Retail Organizations
JCPenney: Back in Business
But You Promised! Managing Consumers' Psychological Contracts
PrettySecrets.com: Challenges of Selling Lingerie Online
Everyone loves a secret: Why consumers value marketing secrets
Analyzing the Success of "Retailers"
La Martina: Leveraging Polo's Luxury Lifestyle
Jimmy Choo
Colgate-Palmolive Canada: Fighting for a Share of the Toothpaste Market
Corporate communication, sustainability, and social media: It's not easy (really) being green
Lululemon Athletica Inc.
Advantage Food & Beverage Vending
The Changed Legality of Resale Price Maintenance and Pricing Implications
Pricing Games: Sony PlayStation and Microsoft Xbox
Manchester Products: A Brand Transition Challenge
Hindustan Lever at the Base of the Pyramid: Growth for the 21st Century
Angels and Devils: Best Buy's New Customer Approach (B)
Résonances (A): Selling Products or Dreams?
Fresh and Wild: Growth without Losing your Soul
King's Food Stores (A)
King's Food Stores (B)
Ferns N Petals: Flowering Through a Unique Franchising Model
Glade - Nature's Scents
Pregnancy Pack: Branding with AdWords
Tesco Group Food
The Kinkajou Bottle Cutter
Advantage Food & Beverage Sales Representative
Groupon for Local Businesses
Abercrombie & #Fitchthehomeless
Cargill India Pvt.Ltd.
The PCDA Project of Doctors Without Borders-Spain
Tchibo Ideas: Leveraging the creativity of customers
Lady Gaga (B)
Rebranding Gallagher
Marquee: The Business of Nightlife
A User-Centred Approach to Public Services (B)
Marketing @ Microsoft: The Value of Customer Perception
San Francisco Opera
UltraRichMatch.com: Online Matrimony in India
Evoe Spring Spa: A Positioning Dilemma
Brand Israel: Marketing in Crisis
S1 Corp.
Godrej Security Solutions Ltd: Moving Consumers to Action
USPS: The We Deliver Campaign (A)
Kering: Luxury in the Digital World?
The University of Wyoming Men's Basketball Team
The WestJet Christmas Miracle (A)
Weight Watchers Mexico
The WestJet Christmas Miracle (B)
Canadian Tire Multiple Channel Retailing
Crescent Pure
Gillette Co.: Dry Idea Advertising (A), Video Introduction
Perrier Relaunch, Spanish Version
Gillette Co.: Dry Idea Advertising (B), Video Introduction
Greydollarfella: An Endangered Species or a Market Opportunity?
Word of Mouth Marketing: SheSpeaks
Boston Fights Drugs (B): Converting Research to Action
Interep National Radio Sales, Inc.
Grafica, Inc.: Winning the New Jersey Lottery (A)
MathSoft, Inc. (B)
Consolidated Foods Corp. (B)
Communications Policy
Rossin Greenberg Seronick & Hill, Inc. (B)
Eyeblaster: Enabling the Next Generation of Online Advertising, Spanish Version
yesmail.com
Role of Differentiation in Markets Driven by Advertising
Public Relations Comes of Age
CVS Health: Promoting Drug Adherence
Fidelity Incorporated: Pricing the Fidelity Blue Chip Growth Fund
Land Rover North America, Inc., Video
DoubleClick Buys Abacus (A)
Intel Commercials, Video
How to Better Value Branded Businesses
BP Oil International (C): Brand Image Program
American Legacy: Beyond the Truth Campaign
Paid Search: The Innovation that Changed the Web
Using Social Media Data to Track the Effectiveness of a Communications Campaign
Rossin Greenberg Seronick & Hill, Inc. (C)
Integrated Marketing Communications
Philip Morris Companies' "Bill of Rights" Sponsorship Program, Responses
WorldCom "generation d"
Suzuki Samurai, Supplement
Boston Fights Drugs (A): Designing Communications Research, Spanish Version
Boston Fights Drugs, Video
Coca-Cola: Liquid and Linked
Western Fitness
Dumb Ways To Die: Advertising Train Safety (A)
Adios Junk Mail
Hewlett-Packard (A)
Rossin Greenberg Seronick & Hill, Inc. (A)
British Airways: "Go for It, America!" Promotion (B)
Siemens Corp. (B): Corporate Advertising for 1996
Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign
Siemens Corp. (A): Corporate Advertising for 1992
Dumb Ways To Die: Advertising Train Safety (C)
ECM Group: Improving Global Marketing Productivity
Gillette Co.: Dry Idea Advertising (C), Video
G. Heileman Brewing Co. (B): The "Nightline" Decision
Matchstick Inc.: Word of Mouth Marketing (B)
BP Oil International: Brand Image Program (B)
Bronner Slosberg Humphrey
Gardenburger Advertising Strategy (B)
G. Heileman Brewing Co. (C): Public Controversy Over PowerMaster
Gillette Co.: Dry Idea Advertising (B), Video
E-Cigarettes: Marketing Versus Public Health
Dumb Ways To Die: Advertising Train Safety (B)
DoubleClick Buys Abacus (B)
Gillette Co.: Dry Idea Advertising (A), Video
Matchstick Inc.: Word of Mouth Marketing (A)
Planet Reebok (B)
United Breaks Guitars
Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search
Southwest Airlines (A)
U.S. Army
American Airlines' Value Pricing (A), Chinese Version
Southwest Airlines (C)
British Airways: "Go for It, America!" Promotion (A)
AirAsia: Flying Low Cost with High Hopes
Virgin Atlantic Airways: Ten Years After
Singapore Airlines: Customer Service Innovation
What A Deal
British Airways
Airline Travel in the U.S.
Mason Instrument, Inc.--1986 (B): Electronics Guidance System for the Cherokee Missile
Southwest Airlines (B)
American Airlines, Inc.: Proposal for a Three-Class Transcon Service
Atlantic Aviation Corp.: Westwind Division
Mason Instrument, Inc.--1986 (C): Electronics Guidance System for the Cherokee Missile
Infoterra GmbH
Germania Fluggesellschaft mbH (A)
Huella Online Travel: Gaining Market Insight into Hong Kong Consumers
Optical Distortion, Inc. (A)
Bright Dairy & Food Co., Ltd.
Chocolates El Rey
Optical Distortion, Inc. (C): The 1988 Reintroduction
Calyx & Corolla
Monsanto: Helping Farmers Feed the World, Spanish Version
Sustainable Conservation
ViniBrasil: New Latitude Wines
Florida Department of Citrus
Alliance for a Green Revolution in Africa (AGRA)
Simplot Plant Sciences: Designing a Better Potato
Asian Agri and the Future of Palm Oil
Monsanto: Realizing Biotech Value in Brazil
Disrupting the Meat Industry: Tissue Culture Beef
Olam International
Monsanto Co.: The Coming of Age of Biotechnology
Rabobank: The Global Food and Agriculture Bank, Chinese Version
Diamond Foods
Olam: Building a Sustainable Supply Chain in Cote d'Ivoire
Queensland Sugar Limited
PureCircle
CIBA-GEIGY Agricultural Division
Hungerit
Olam: On a New Course, Chinese Version
Nestle and the Twenty-First Century
Vegpro Group: Growing in Harmony, Spanish Version
Friona Industries: Delivering Better Beef
Tesco Group Food, Chinese Version
JBS Swift & Co.
Pechazur
Edible Agro Products Limited: Creating Higher Value for Farmers
Deere & Co.: Industrial Equipment Operations
Diamond Walnut Growers
Sunkist Growers, Inc.
Agriculture in Mexico
Gallo Rice
Marketing Marijuana in Colorado
COMPFED: The Dairy Cooperative Distribution System
Philip Morris Companies' "Bill of Rights" Sponsorship Program
Ebro Puleva
Exima Agro-Industrial Holdings
Mote Aquaculture Park--Sturgeon Project
Sir Alex Ferguson: Managing Manchester United
Marvel Enterprises, Inc.
The London 2012 Olympic Games
NBCUniversal
Lady Gaga (A)
Marvel Enterprises, Inc. (Abridged)
The NFL's Digital Media Strategy
Harrah's Entertainment, Inc.
The Metropolitan Opera (A)
Honda Performance Development: CART vs. IRL--Who Has the Inside Track?
Droga5: Launching Jay-Z's Decoded
Lady Gaga (B), Spanish Version
Jurassic Park
Women's National Basketball Association (WNBA)
Can Brand Image Move Upwards After Sideways? A Strategic Approach to Brand Placements
Hanson Production: Pricing for Opening Day
Calle 13: The Urban Band Route to Fame
Club Atletico Boca Juniors
Take-Two Interactive Software, Inc.
Friendly Fenway Program: The Value of Experience Enhancement
Octone Records
Parker Brothers (A)
Modifying Merida: Disney's 11th Princess
Introducing ... The XFL!, Spanish Version
Tarnished Rings?: Olympic Games Sponsorship Issues
Real Madrid Club de Futbol in 2007: Beyond the Galacticos, Chinese Version
A&M/Octone Records: All Rights or Nothing?
MasterCard International: World Championship Soccer Sponsorship
Marketing of a Bollywood Film: Ankur Arora Murder Case
National Hockey League's New Television Contract for 2004 and Beyond
NHL--1998: "The Coolest Game in Nagano"
Maru Batting Center: Customer Lifetime Value
Marketing the National Hockey League, Spanish Version
Skisailer: Marketing a Young Investor's Dream
BBC Worldwide: Global Strategy
Boston Whaler, Inc.: Managing the Dealer Network
Real Madrid Club de Futbol
Hasbro Games: POX (B)
The Third Battle of Bull Run: The Disney's America Theme Park (B)
Metro-Goldwyn-Mayer (MGM) and Tom Cruise
Online Music Distribution in a Post-Napster World
Worldzap
I Lost My Volvo in New Haven: Tennis Event Sponsorship
Center for Women & Enterprise: Looking for a Director of Development with "The Scrappiness Factor"
NFL-Network Television Contracts, 1998-2005
Ricky Martin: The Role of Reputation in a Celebrity's Career
The Tim Horton's Brier
Crisis in the Arts: The Marketing Response
Parker Brothers (B)
American Basketball League: The Last Chapter
Xanadu on Broadway
Women's Professional Basketball and the American Basketball League
Magic Johnson: Endorsements "After"...?
John Hancock Sports Sponsorship: 1993-2000 and Beyond
The Montreal Stars
The Third Battle of Bull Run: The Disney's America Theme Park (A)
Pokemon: Gotta Catch 'Em All (Abridged)
Home Video Games: Generation Seven
Note on Dedicated Sports Stadium Revenues
Warner Bros. Pictures: The Harry Potter Dilemma
Paramount Pictures: The Transformers Dilemma
Wonder la: A Brand in the Service of Fun
Nike and Liu Xiang: Crisis Management in Celebrity Endorsement
Museum of Fine Arts Boston/Fleet Financial Group Sponsorship of Monet in the 20th Century
Blue Mountain Resorts Ltd.: The Night Skiing Decision
L. Londell McMillan (A)
Sony Digital Entertainment, Japan
Investigating Large-Scale Sponsorship Relationships as Co-Marketing Alliances
Canada Basketball
E-comics: Forecasting Demand
Grand Central Publishing
www.dhonuk.com - Marketing Art in an Emerging Market
Club Mediterranee, Spanish Version
The Broach Theatre
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