Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft Case Solution

1. Introduction

This case study presents a detailed strategic analysis of Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft. The case analysis covers key managerial and strategic issues that Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft is currently facing due to challenging internal and external environments. The case solution first conducts the strategic analysis by applying the relevant strategic management tools and frameworks, and then presents strategic recommendations based on overall analysis (Hamilton and Webster, 2018).

The case offers a holistic view of Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft business environment. Case findings are relevant for all key stakeholders of Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft. Reader should first read the case on Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft, and then read the analysis.

2. External environmental analysis of Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft

The external business environment comprises political, economic, social, technological, legal and environmental factors that influence the strategic positioning of Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft (Khalid and Rahman, 2019).

Here are key external environment characteristics:

External environmental forces are dynamic and uncontrollable

External environment can directly influence the Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft strategic positioning

External environment requires continuous monitoring to timely identify the potential threats and opportunities (Shtal et al. 2018).

2.1. PESTLE analysis of Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft

2.1.1. Political

The Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft must carefully examine the potential impact of global political unrest on its business operations

The Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft should actively monitor, and respond to the changes to legislation

The Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft should analyze how taxation policies can influence its profitability in different countries where the company is currently present (Khalid and Rahman, 2019).

2.1.2. Economic

Rising GDP and growing consumer spending can help Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft in business expansion

Increasing interest rates can increase the debt cost for Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft.

Reducing inflation can decrease the production cost of Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft and increase profitability by driving up the sales revenue (Begley et al. 2005).

2.1.3. Social

The aging population can affect the Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft brand positioning, as Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft currently targets young people.

Growing preferences for luxury items, and improving lifestyles can create more demand for Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft premium-priced products (Perera, 2017).

2.1.4. Technological

Government is granting more technology incentives to fuel the innovation. It can help Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft achieve its innovation objectives.

Emerging automation trends require Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft to revisit its business model, and enhance process efficiency.

Improving technological infrastructure can enable Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft to resolve its supply chain inefficiencies (Shtal et al. 2018).

2.1.5. Environmental

The stringent environmental regulations require Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft to ensure strict compliance with environmental standards.

Consumers’ growing environmental consciousness provides an opportunity to Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft to launch more green, environment-friendly products.

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft should incorporate environmental thinking in its strategic decision-making process to position itself as a socially responsible organization (Moser, 2015).

2.1.6. Legal

The Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft should take strict measures to avoid discrimination at the workplace.

The Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft must abide by the consumer data privacy laws to avoid reputation-damaging lawsuits

The Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft must also ensure strict implementation of workplace safety standards to comply with the health and safety regulations (Khalid and Rahman, 2019).

2.2. Porter five forces of Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft

2.2.1. Bargaining power of suppliers

The growing number of suppliers is weakening their bargaining power against Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft (Dobbs, 2014).

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has a wide supplier network, which strengthens its negotiation ability.

Low product differentiation further reduces the supplier bargaining power, as Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft can easily switch to suppliers that offer better terms and conditions (Dobbs, 2014).

Overall, the bargaining power of suppliers for Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft is low.

2.2.2. Bargaining power of buyers

There are a small number of buyers that buy in large quantities. It enhances their bargaining power against Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft (Cho et al. 2019).

Buyers are price insensitive, and cannot easily switch to other companies due to economic and psychological switching costs. It reduces their bargaining power against Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft.

High product differentiation further discourages the buyers from switching to competitors (Dobbs, 2014).

Overall, the bargaining power of buyers is moderate-to-low for Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft.

2.2.3. Threat of new entrants

High entry barriers make it difficult for new entrants to enter in the market

The high initial capital expenditure also erects an entry barrier for new firms

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has a loyal customer base, which further reduces the risk of customers switching to new entrants (Grundy, 2006).

Overall, threat of new entrants for Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft is low.

2.2.4. Threat of substitutes

The emerging innovative technologies are increasing the threat of substitutes for Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft

Growing threat of substitutes is compelling Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft to continuously improve product quality (Bruijl and Gerard, 2018).

Changing consumer demographics and their growing tech-savvy nature is further increasing the substitute threat for Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft

However, the brand loyalty increases the psychological switching costs, which somehow reduces the substitute threat (Dobbs, 2014).

Overall, the substitute threat for Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft is moderate to high.

2.2.5. Industry rivalry

The competition among existing market players is intense

The market is mature, and is approaching saturation point, which further intensifies the industry rivalry

However, high-quality differences and brand loyalty deters the customers from switching to competitors (Dobbs, 2014).

Overall, the industry rivalry is moderate to high, which makes the business environment challenging for Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft.

3. Company level analysis of Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft

Up till now, the case study presented a holistic environmental and industry-level analysis. This section now presents the Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft level analysis by applying relevant tools and frameworks.

3.1. SWOT of Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft

SWOT is a strategic management framework that helps Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft in understanding its core strengths and weaknesses. Framework also identifies opportunities and threats that reside in Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft’s external business environment (Helms and Nixon, 2010).

3.1.1. Strengths

The Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft holds a market leadership position, and has highest market share.

The Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has high customer loyalty, which makes it difficult for competitors to attract its customers.

The Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has strong financial health, which allows the company to spend heavily on R&D, and fuel the innovation (Sarsby, 2016).

The Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has successfully positioned itself as a responsible corporate citizen.

The Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has a wide supplier and distribution network, which helps in the business expansion (Valentin, 2001).

3.1.2. Weaknesses

The Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft currently has a high employee turnover rate.

The Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft is facing supply chain inefficiencies, which are lowering the organizational productivity (Madsen, 2016).

The Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft is unable to quickly resolve the customer complaints, which causes customer dissatisfaction (Helms and Nixon, 2010).

The hierarchal structure of Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft causes resistance to change.

3.1.3. Opportunities

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft can invest on emerging automation and artificial intelligence technologies to improve the process efficiency

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft can accelerate the green product development, and invest on green marketing efforts to capture the attention of environment-conscious customers (Solaiman et al. 2015).

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft can invest on an online influence marketing strategy to expand the reach to a young population

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft can find strategic partners around the globe to achieve its expansion objectives (Sarsby, 2016).

3.1.4. Threats

The growing industry competition among existing players and thinning profit margins has become a major threat for Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft

Global political unrest can negatively affect the Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft performance at the international stage

The expanding grey market and the influx of replica goods can negatively affect the Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft revenue (Davidson et al. 2019).

Aging population can threaten the Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft survival that, primarily focuses on young customers

After presenting the SWOT analysis, the next framework analyzing the Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft’s marketing mix strategies.

3.2. Marketing mix of Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft

3.2.1. Product

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft offers a wide product variety that meets the needs of diverse customers

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has consistently maintained high product quality to justify premium prices

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft invests heavily on the quality improvement and management to meet the customers’ product quality expectations (Singh, 2012).

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft invests on innovative marketing and communication strategies to set a clear product positioning, and communicate how its products are different from competitors.

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft offers warranties and after-sale services that enhances the overall customer experience (Ferrell et al. 2021).

3.2.2. Price

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft adopts a premium pricing strategy, which is aligned with the company’s premium brand image.

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft avoids offering price discounts to maintain brand exclusivity (Baines et al. 2017).

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft does not charge any hidden prices, and has integrated transparency in its pricing model

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft also offers value-added elements, and adopts a bundle pricing strategy to boost the sales (Giri et al. 2020).

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft offers credit payment options for the customer convenience.

Key factors that Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft considers while setting the prices include- brand image, customers’ expectations and purchase capacity, and on-going competition.

3.2.3. Place

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft adopts a selective distribution strategy to reach the target market

The Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft chooses distributors who are located in urban areas, and can preserve the premium brand image

Currently, Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has a distribution network that is spread in more than 50 countries

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has adopted Omni-channel strategy, and sells its products through multiple online and offline channels, including- official outlets, authorized distributors, the company website and mobile application (Palmatier et al. 2016).

Well-integrated Omni-channel strategy offers a seamless experience to the Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft customers.

3.2.4. Promotion

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft avoids offering promotional discounts to preserve the brand exclusivity.

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft invests heavily on the celebrity endorsement strategies to promote the brand among the target market.

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft also have a strong social media presence, and specifically focuses on the online influencer marketing strategy to create brand awareness (Varadarajan et al. 2010).

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft uses both- online and offline marketing and communication channels to promote the brand.

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft’s promotional strategy is well-aligned with other marketing mix components to develop a clear brand positioning (Palmatier et al. 2016).

3.3. VRIO of Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft

3.3.1. Valuable

The Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has a wide distribution network that is spread across the globe.

The Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has extensive research and development capabilities that fuel the innovation process.

The Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft offers a seamless customer experience through a well-integrated marketing mix.

The Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has strong financial health, and free cash flow that it can invest on innovative projects.

The Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has a strong presence over social media that drives the customer engagement, and increases the company’s reach to the target market.

The Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has successfully attracted and retained highly skilled staff that drives the overall organizational productivity, and helps the company in achieving its innovation objectives (Cardeal and Antonio, 2012).

3.3.2. Rare

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has built strong relationships with suppliers that enable the company to achieve production objectives even when there is a material shortage in the market

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has access to the rare and hard-to-reach raw material that is used to produce top-quality products (Cardeal and Antonio, 2012).

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has successfully developed a strong brand reputation that keeps customers hooked with the brand

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft shares a strong emotional connection with its customers, which increases the psychological switching costs for them (Hernández and Garcia, 2018).

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has developed its image as an environment-friendly, sustainable, and responsible brand that takes care of all stakeholders.

3.3.3. Inimitable

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has developed an in-depth knowledge of customers’ intrinsic motivational needs, and has developed its brand image in a way that shares close relatedness with customers’ desired self-image (Liu et al. 2012).

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has secured exclusive agreements with the suppliers to get access to unique raw materials. The exclusive agreement makes this resource inimitable for Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has strong transformational and charismatic top leadership that has always successfully led the organization through a crisis (Nusari et al. 2018).

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has developed a robust organizational culture that promotes cohesion, and strengthens the employees’ affective commitment with the organization.

3.3.4. Organized

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has secured the access to human capital (skills and expertise) that is needed to exploit the above-mentioned resources.

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has a well-developed technical infrastructure that supports the business operations, and fuels the innovation process.

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has built extensive expertise, and gained years of experience that helps the company in leveraging its core strengths to exploit the available opportunities.

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has built strategic partnerships that help the company in pooling the resources together to gain a strong competitive edge over rivals (Cardeal and Antonio, 2012).

3.4. BCG of Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft

3.4.1. Stars

The core products of the Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft fall in the star category. Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has secured market leadership in these categories

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft’s market share in these product categories is growing due to high market growth potential

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft should pay specific attention to these product categories, and should try to preserve the market share

The intensifying competition imposes a threat to the Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft’s market leadership in the ‘Star’ category

Overall, Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft should increase investment on the star category to maintain leadership in the growing market (Mohajan, 2017).

3.4.2. Cash cows

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has several product categories in which the firm has attained the market leadership position.

However, the market growth in these product categories has become slowed with time, as the market has become mature.

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft should ‘milk’ these product categories as they are an important source of cash flow.

However, Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft should avoid increasing investment due to slowed market growth, and should bring innovation to keep adding new features.

Overall, Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft should aim to maintain the current market position, but avoid increasing the investment due to slow market growth (Kader and Hossain, 2020).

3.4.3. Question marks

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has some product categories that are in a growing market segment. Despite high market growth, Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft is unable to increase the market share in these segments.

The products under this category have the potential to become stars, as they operate in a high-growth market.

But, extensive investment is needed to understand the reasons behind the low market share, and it can affect the cash flow of Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft.

Therefore, Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft needs to evaluate if it is feasible to increase the investment to drive the market share, or it is wise to divest from this market segment (Mohajan, 2017).

3.4.4. Dogs

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has one product that operates in a market with low growth potential

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft has only a marginal share in this market.

As growth in this market is stagnant, and market share is also marginal, Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft may consider divesting from this market segment.

It will be unwise to invest in this segment, as this product has turned into ‘dog’, which means the product is aged and waning.

Here, two options are available to Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft:

o First, Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft may entirely refresh the dying product.

o Alternatively, Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft may divest this product from the portfolio.

Considering the current business environment, and competitive dynamics, Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft is recommended to get rid of this product by taking divestment decisions (Torquati et al. 2018).

3.5. Ansoff matrix of Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft aims to expand its business operations to strengthen the competitive positioning in the market. Ansoff matrix here can help Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft in taking the right business expansion decision.

Four business expansion strategies available to Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft are- market penetration, market expansion, product development, and diversification (Loredana, 2016).

Choosing the right expansion strategy is important for Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft to achieve its expansion objectives.

3.5.1. Market penetration

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft can penetrate into existing markets by expanding the market reach. This strategy is recommended when the market has high growth potential.

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft can expand the market reach by increasing the customer loyalty, and encouraging them to increase the spending.

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft can use the influencer marketing strategy as a tool to create e-WOM. It will create brand awareness, spread the brand message, and enable Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft to penetrate deeper into the market.

Some other ways through which Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft can penetrate into the market is- to increase the marketing and promotional budget, making price adjustments, and improving the product quality to gain a larger share from the existing market (Shaw, 2012).

3.5.2. Market development

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft can find new geographic markets to launch its existing products

Another way to pursue this expansion strategy is through celebrity endorsements. Celebrities can help Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft in finding new customers for existing products

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft can also consider adding new product dimensions, or revising the packaging to reach new consumer markets.

Another way to pursue this expansion strategy is by exploring new distribution channels. Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft can strengthen its presence on e-commerce, and open multiple online sales channels to reach new customer markets (Hussain et al. 2013).

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft can also charge two different prices to expand the reach from high-end to middle-class customers.

3.5.3. Product development

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft can expand its business operations by pursuing a product development strategy.

Instead of adopting a reactive attitude by coping with the competitors, Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft must proactively behave while launching new products. Some possible proactive product development strategies are discussed below.

To pursue a proactive product development strategy, Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft may increase investment on research and development activities to bring the product innovation.

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft may also invest on the market research to identify and respond to the unmet customer needs (Katsikeas et al. 2016).

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft may consider strategic alliance and partnership options to launch new products. It will enable the company to pool the resources and capabilities together, and share risks while launching new products.

Acquisition of smaller firms can also enable Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft to successfully launch new products in the comparatively shorter time span.

3.5.4. Diversification

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft can adopt the diversification strategy to reach new markets through new products.

Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft can pursue either a related or unrelated diversification strategy.

The related diversification strategy requires Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft to enter in similar markets. But, unrelated diversification requires Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft to find entirely new markets (Dhir and Dhir, 2015).

Unrelated diversification is riskier, and can affect the brand image. So, Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft should pursue a related diversification strategy.

By pursuing related diversification, Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft can horizontally and vertically add new product lines

Through successful diversification, Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft can increase its profitability, and generate more revenue from the new products and new market segments (Loredana, 2016).

4. Conclusion

The in-depth strategic analysis of Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft reveals some interesting insights. Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft currently holds strong competitive positioning. However, the challenging business environment and intensifying competition require Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft to adopt a proactive behavior. Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft needs to continuously assess its external and internal business environment to timely identify the potential threats and opportunities. Here, the application of relevant strategic management tools and frameworks can help Accounting for Revenue and the FASB IASB Convergence Project A Case Study Exploring the New Exposure Draft in making wise business decisions. The key to success in a such challenging and complex business environment is- to proactively respond to the external environment by leveraging core strengths, and overcoming the weaknesses.